雖然加密貨幣市場正處于低潮期，但泰勒·溫克萊沃斯和卡梅隆·溫克萊沃斯并未因此而感到沮喪。這對長期活躍在比特幣行業的兄弟認為數字貨幣的未來一片光明，前提是設立類似于銀行業務所使用的規章制度，從而幫助比特幣獲得人們的信任。

這是其首個營銷活動“革命應循規蹈矩”所希望傳遞的信息。他們在《紐約時報》刊登了整版廣告，同時在華爾街諸多廣告牌上發布了引人注目的廣告。此次營銷活動的另一個目的是宣傳這對兄弟所創建的加密貨幣交易所Gemini，以及Gemini新發布的app應用。

泰勒在視頻訪談欄目《Balancing the Ledger》中說：“我們認為，基于比特幣的公司應該設立完善、且不會妨礙創新的規章制度。人們對加密貨幣的優勢充滿信心，只是不知道如何在不受到傷害的情況下參與相關交易。我們想說的是，Gemini為人們提供了這樣一個理想場所。”

卡梅隆補充道，加密貨幣的發展受到了媒體負面報道的影響，它們往往將其與犯罪聯系在一起，還有人誤以為比特幣是完全匿名的。

兄弟二人指出，Gemini能夠像其他金融機構一樣，為消費者提供保障和保護，同時，他們剛剛成立的交易組織Virtual Commodity Association可能會成為加密貨幣行業的美國金融業監管局（這是一個自律的實體機構，致力于監管證券交易商）。

當被問及監管方是否會阻礙加密貨幣發展時，尤其是紐約的現狀及其對數字貨幣牌照的嚴格管理，溫克萊沃斯兄弟的答復出乎我們的預料。二人都對監管方提出了表揚，包括美國證券交易委員會，盡管該委員會斷然拒絕了Gemini有關開展比特幣交易所交易基金的建議。

卡梅隆說：“我們理解美國證券交易委員對此事的保守態度，因為比特幣交易所交易基金將是眾多加密貨幣產品中的第一款產品，因此不能出現絲毫紕漏。”他還表示，Gemini當前不會再開展新一輪的交易所交易基金申請。

在談及當前的加密貨幣熊市時，兄弟二人認為業界所稱的穩定幣（與美元掛鉤的數字代幣）是一個亮點。卡梅隆稱，至少有60%的百元面值美鈔都在海外，如果持有者使用Gemini Dollar等穩定幣，那么使用起來將會更加簡便。

卡梅隆還指出，穩定幣相當于“區塊鏈上的美元”，而且可以被用于支付其他加密貨幣服務，或用于派發分紅。

兄弟二人還重申了其長期以來的觀點：得益于數字貨幣的可互換性和可分割性，比特幣有望在某一天取代黃金。

卡梅隆表示：“與比特幣相比，黃金的唯一優勢便是面世時間早了3000年。”

在節目結束時，兄弟二人確認了一個廣為報道的言論：他們是除比特幣神秘的創始人中本聰之外全球持有比特幣最多的人。中本聰有著海量的比特幣存貨，但這些比特幣在過去8年中一直沒有移動過。在談到兄弟二人誰持有更多比特幣時，泰勒和卡梅隆均稱自己的持有量略超過對方。（財富中文網）

譯者：Charlie

審校：夏林

The crypto markets are in a slump but Tyler and Cameron Winklevoss aren’t discouraged. The twin brothers, who are longtime fixtures in the Bitcoin world, believe digital currency has a bright future—so long as we have banking-style regulations that will help people trust it.

That’s the message behind their first marketing campaign, titled “Revolution Needs Rules,” which has featured a full-page New York Times ad and splashy billboards around Wall Street. The campaign also aims to promote the twins’ crypto exchange, Gemini, and the service’s newly launched app.

“The idea is that companies that build on top of things like Bitcoin should have regulation that’s thoughtful and that doesn’t stifle innovation,” said Tyler on Balancing the Ledger. “People believe in the dream of crypto, they just don’t know how to engage in it without getting burned. We’re here to say Gemini’s a place you can do that.”

Cameron added that cryptocurrency’s growth has been impeded by negative press that associated it with criminals, and by a misperception that Bitcoin is totally anonymous.

The twins say Gemini provides the same safeguards and consumer protections as other financial institutions, and that a fledgling trade group they launched, the Virtual Commodity Association, can become the crypto industry’s version of FINRA (a self-regulated body that oversees securities dealers).

When pressed whether regulators might also be hurting the growth of crypto—notably the state of New York and its ham-fisted management of a digital currency license—the Winklevoss twins didn’t take the bait. Both praised regulators, including the SEC, even though the agency soundly rejected Gemini’s proposal to offer a Bitcoin ETF.

“We get the Commission being conservative on this as it’s the first of many products, and we have to get it right,” said Cameron, adding that Gemini is not currently pursuing a new ETF application.

In terms of the current bear market for crypto, the twins agreed that so-called stablecoins (digital tokens pegged to the U.S. dollar) are a bright spot. According to Cameron, at least 60% of U.S. $100 bills are held overseas—a practice that could be simplified if the holders used stablecoins, including the Gemini Dollar, instead.

Cameron added that stablecoins amount to “dollars on the blockchain,” and can be used for paying for other crypto services or for issuing dividends.

The twins are also sticking to their longtime thesis that Bitcoin is poised to supersede gold one day, thanks in part to the digital currency’s fungibility and divisibility.

“The only thing gold has over bitcoin is a 3000 year head start,” said Cameron.

At the close of the show, the twins confirmed an oft-reported claim that they are the biggest Bitcoin holders in the world—except for the currency’s mysterious creator, Satoshi, who has a vast stash but has not moved his coins for over eight years. And in a moment of true sibling rivalry, Tyler and Cameron each claimed to hold at least slightly more Bitcoin than the other.