全球最大的宜家店將于2020年在菲律賓開業(yè)，凸顯這家瑞典家具零售商在亞洲加大籌碼。

宜家的東南亞董事總經(jīng)理克里斯蒂安·羅克哈爾于周二在公司的菲律賓網(wǎng)站啟動儀式上表示，宜家新店將以65000平方米（約合700000平方英尺）的規(guī)模在SM控股所擁有的亞洲購物中心亮相，場地規(guī)模相當于150個籃球場。標準的宜家藍色標識的實體店約占地35000平方米。

羅克哈爾談到，宜家的初期投入是70億比索（約合1.34億美元），用于新店的建造、倉儲和人員配置，該店將展示9000種產(chǎn)品。這家位于馬尼拉的新店，將是兩層式商店，配有倉庫、電商設(shè)備和一個呼叫中心，可以為60分鐘車程半徑范圍內(nèi)的超過500萬家庭提供服務(wù)。公司將為新店招聘500名員工。

預(yù)計到2030年，菲律賓中產(chǎn)階級的消費支出將超過意大利，其超過1.05億的人口中，工作年齡人口占大多數(shù)。占國內(nèi)生產(chǎn)總值的大部分且蓬勃增長的個人消費，使得菲律賓經(jīng)濟連續(xù)13個季度增長超過6％。

世界最大的家具零售商宜家正在亞洲快速擴張。今年8月，宜家在印度規(guī)劃的25家店面中的首家新店開業(yè)。上周，宜家聲稱將于2020年在東京最繁華的地鐵站附近開設(shè)首家城市中心店。

亞洲購物中心就坐落在馬尼拉的賭場區(qū)對面，這一區(qū)域的賭場度假城每家的價值都超過10億美元，它們正如雨后春筍般崛起，并吸引了大批中國大陸游客的到來，而這也抬高了當?shù)氐牡禺a(chǎn)價格。（財富中文網(wǎng)）

譯者：宣峰

The world’s largest Ikea store will open in 2020 in the Philippines as the Swedish furniture retailer presses on its bets in Asia.

Ikea will debut a 65,000 square meter (700,000 square feet) store in SM Prime Holdings Inc.’s Mall of Asia where it’s leasing a space that’s equal to more than 150 basketball courts, Ikea Southeast Asia Managing Director Christian Rojkjaer said at the launch of the Philippine website on Tuesday. A typical Ikea big blue-box is about 35,000 square meters.

Ikea will spend an initial 7 billion pesos ($134 million) to build, stock, and staff the store, which will carry 9,000 products, Rojkjaer said. The Manila complex will have a two-level shop, a warehouse, an e-commerce facility and a call center that will serve more than 5 million households within a 60-minute radius. The company will employ 500 staff.

The Philippines, where the growing middle class is forecast to spend more than Italy’s by 2030, has a population of more than 105 million people dominated by a working-age demographic. The economy has expanded above 6 percent for 13 straight quarters, fueled by private consumption which makes up the bulk of gross domestic product.

The world’s largest furniture retailer is expanding rapidly in Asia. It debuted the first of 25 stores in India in August. Last week, it said it will open the first city-center store in Tokyo in 2020 near one of its busiest metro stations.

The Mall of Asia complex sits across Manila’s gaming district where integrated casino resorts worth more than $1 billion each have sprouted and attracted mainland Chinese tourist traffic that has driven up property prices.