近期一次全球最具價值品牌的排名中，首次有兩家中國企業名列前十：騰訊去年即榜上有名，而阿里巴巴則是今年的新秀。

阿里巴巴無愧為中國的亞馬遜，業務橫跨電子商務和云計算，其品牌價值于去年暴漲92%，此次挺進前十。騰訊是應用、消息和網絡游戲領域的領軍企業。此外，兩家公司都是支付服務的巨頭。

排名來源于《BrandZ全球最具價值品牌100強》（“Brandz Top 100”），由廣告和公告關系巨擘WPP及其市場研究分部凱度（Kantar）每年發布。本年度10強多為科技公司——依次為谷歌、蘋果、亞馬遜、微軟、騰訊、Facebook，Visa、麥當勞、阿里巴巴，以及AT&T。

更值得一提的是，2006年的整個百強榜單中只有中國移動這一家中國公司，這次有14家。其中前10名的品牌價值去年上升了47%，是美國大企業的兩倍以上。

價值年同比增長最迅猛品牌的榜單中，名列榜首的也來自中國——電商企業京東。京東也開始涉足金融服務，此前下跌94%之后，此次名列第59位。之后是阿里巴巴，以及上漲89%的中國酒企茅臺。

“人們的態度在轉變。特別是年輕消費者，逐漸傾心于中國品牌。”BrandZ總裁Doreen Wang向CNN透露。“兩家品牌雖然仍處于滲透美國市場的起步階段，在其他地區卻深受喜愛。”（財富中文網）

譯者：沈昕宇?

A new ranking of the world’s most valuable brands for the first time includes two Chinese companies in the top 10: Tencent, which entered the top 10 last year, and now Alibaba too.

Alibaba is China’s answer to Amazon, offering services ranging from e-commerce to cloud computing. It enters the top 10 after a whopping 92% increase in value over the last year. Tencent is a major player in apps, messaging and online gaming. Both are big in payment services.

The ranking in question is the “Brandz Top 100,” produced annually by the advertising and public relations giant WPP and its market research arm, Kantar. Most of this year’s top 10 are tech firms—in order, it’s occupied by Google, Apple, Amazon, Microsoft, Tencent, Facebook, Visa, McDonald’s, Alibaba and AT&T.

What’s more, while the full list of 100 companies only included one Chinese firm back in 2006—China Mobile—it now has 14. The top 10 of those companies grew in value by 47% over the last year, a rate that’s more than double of that enjoyed by the big U.S. brands.

The brands with the most dramatic year-on-year increase in value are again led by a Chinese company—the e-commerce firm JD.com , which is also getting into financial services, and which comes in at number 59 after a 94% value jump. Then came Alibaba, followed by Chinese booze outfit Moutai, which saw its value rise by 89%.

“Attitudes are changing, particularly among younger consumers who are falling in love with Chinese brands,” BrandZ chief Doreen Wang told CNN. “While penetration into US markets may still be at a preliminary stage for both brands, other regions are embracing them.”