蘋果可能大幅刪減iPhone X產量
根據《日經新聞》(Nikkei)上周一報道,蘋果(Apple Inc)已經通知供應商,將把首季iPhone X的生產目標降低一半至2,000萬部,報道并未援引消息源。 報道指出,削減生產目標是因為該款手機在歐洲、美國和中國假日購物季的銷量低于預期。 報道補充稱,蘋果預計會把低價款機型如iPhone 8、iPhone 8 Plus以及iPhone 7的總產量維持在3,000萬部。 蘋果日本應《日經新聞》的要求做出了回應,表示將會向總部確認細節。 由于不在正常營業時間,路透社(Reuters)并未立刻獲得蘋果美國總部對于此事的評論。(財富中文網) 譯者:嚴匡正? |
Apple Inc has notified suppliers that it will halve its iPhone X production target for the first quarter to around 20 million units, Nikkei reported on Monday without citing a source. The cut was prompted by slower-than-expected sales in the holiday shopping season in Europe, the United States and China, Nikkei reported. The report added that Apple is expected to maintain a total production target of 30 million units for lower priced models such as the iPhone 8, iPhone 8 Plus and iPhone 7. Apple Japan replied to Nikkei’s request for comment by stating that it would confirm the details with headquarters. Reuters could not immediately reach Apple’s U.S. headquarters for comment outside regular business hours. |