Airbnb可能不止會讓傳統旅店經營者和旅行預訂網站頭痛。

因為這家公司已經開始考慮其應用的日常用途。最近，這家初創公司一直在擴大其“體驗”功能，由城市本地居民作為向導，帶領Airbnb用戶參加各種活動，目的是使用戶能夠原汁原味地體驗一個地區。這些活動包括與出演《欲望都市》的明星莎拉·杰西卡·帕克一起買鞋，或者在紐約市參加烹飪課等。另外，Airbnb還與Resy建立了合作，使用戶可以在美國預訂餐廳座位。

Airbnb聯合創始人兼首席戰略官內森·布萊卡斯亞克表示，他可以預想到，未來公司將不止是一個只有在旅行時才會使用的網站。

本周三在紐約出席Skift全球論壇時，布萊卡斯亞克表示，Airbnb“為用戶搭建一座橋梁，去了解城市里正在發生哪些事情，可以結識哪些好玩的人。

隨著餐廳、體驗等等越來越多不同的服務上線，我相信它會變成一個本地人經常甚至每天使用的應用。”目前，每位Facebook用戶每天平均使用Facebook的時間超過50分鐘。

與此同時，市值超過300億美元的Airbnb最近在其第40個市場紐約市推出了“體驗”服務。

這也突出了Airbnb希望如何繼續與其他公司區分開來。據布萊卡斯亞克表示，在旅行者繼續尋找新奇體驗的同時，Airbnb也在努力幫助用戶和游客獲得哪些難以尋找的體驗。

他告訴《財富》雜志，下一步是研究“如何獲得這些更難獲得的體驗。”（財富中文網）

譯者：劉進龍/汪皓

Airbnb may become a headache for more than just traditional hoteliers and travel booking sites.

That comes as the company has started thinking about day-to-day use of its app. Most recently, the startup has been expanding its "Experiences" offering, in which city locals lead Airbnb users through activities in a bid to create an authentic taste of the region. Those includes a shoe-shopping trip with Sex in the City star Sarah Jessica Parker, or a cooking class in New York City. Moreover, the company also partnered with Resy, allowing users to book restaurant reservations in the U.S.

And Airbnb co-founder and Chief Strategy Officer Nathan Blecharczyk says he could envision the company becoming more than just a site used in travel.

Airbnb "connect them to whats happening in the city and who are good people to know," said Blecharczyk during the Skift Global Forum in New York Wednesday.

"As more and more different types of offerings — restaurants, experiences, and more to come — gets built out, I think it could become something more of a regular use, even daily app, used by local people long term," he said. Meanwhile, Facebook is used on average over 50 minutes per user daily.

That comes as the $30 billion-plus company recently launched Experiences in New York City, its 40th such market.

That also highlights how Airbnb hopes to continue differentiate itself. According to Blecharczyk, as travelers continue to seek novel experiences,Airbnb is also trying to is to help users and travelers gain access to experiences that may otherwise be difficult to find.

The next step, he said, is to figure out "how do we unlock access to some of that stuff that is otherwise harder to get access to?" he told Fortune.