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中國正掀起高爾夫球熱,這三家公司可能大賺

中國正掀起高爾夫球熱,這三家公司可能大賺

Scott Cendrowski 2016-10-31
高爾夫球的裝備、球服和球鞋在中國的市場規(guī)模可能達到20億美元。

中國有14億人口,但目前僅有約100萬人打高爾夫球,運動器材公司預(yù)計這一數(shù)字可能激增。研究機構(gòu)弗若斯特沙利文咨詢公司預(yù)計,隨著中國的高爾夫愛好者倍增,未來三年中國人在高爾夫球服和裝備上的消費每年會增長40%以上,增至6.5億美元。以下這些公司可能賺得盆滿缽滿:

耐克(Nike)

耐克已經(jīng)是中國運動服市場的領(lǐng)先企業(yè),中國也是該司業(yè)績增長最快的市場。去年耐克售出高爾夫商品總價值7.06億美元。盡管耐克正逐漸剝離裝備業(yè)務(wù),但仍會因中國對高爾夫球服和球鞋需求大增而獲益。

本間(Homma)

本間是全球高端高爾夫俱樂部必不可少的日本品牌。去年該司在華銷售額占其2.15億美元銷售總額的19%。今年10月,本間已經(jīng)在香港上市。

高仕利(Acushnet)

高仕利總部位于美國馬薩諸塞州費爾黑文市,產(chǎn)品是在中國最受歡迎的頂級高爾夫球Titleist Pro V1。雖然是韓國企業(yè)斐樂韓國公司的子公司,但高仕利最近遞交了在美國公開上市的申請,最快可能本周募股。(財富中文網(wǎng))

譯者:Charlie

審校:詹妮

China, a nation of 1.4 billion people, has only about 1 million golfers, and sporting-goods companies think that figure could rise exponentially. As golfers multiply, annual spending on apparel and equipment in China should jump more than 40% over the next three years, to $650 million, says researcher Frost & Sullivan. These companies could cash in:

Nike

Already a sports-apparel leader in China, its biggest growth market. The company sold $706 million worth of golf goods last year; it’s getting out of the equipment business, but its golf apparel and shoes would benefit from a Chinese surge.

Honma

A Japanese brand that forges the world’s most expensive clubs, Honma got 19% of its $215 million in sales last year from China. It listed its stock in Hong Kong in October.

Acushnet

Based in Fair-haven, Mass., it makes the most popular premium ball in China, the Titleist Pro V1. It’s a subsidiary of sportswear firm Fila Korea, but it recently filed for a U.S. IPO and may offer shares as soon as this week.

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