6款營銷神器，如果你還沒聽說就Out了
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? 從社交媒體營銷到公司官網的訪問量，做營銷的總是需要一些工具作為幫手。但哪些工具最適合做這些工作呢？事實可能令你大吃一驚，它們可能恰恰是你的公司從沒考慮過使用的幾種工具。 有鑒于此，我們向創始人社區（Founder Society）的六名企業家提出了以下問題： 是否有某種營銷工具非常高效，但很多小企業卻并未使用？ 1.Ahrefs Ahrefs可以使你通過了解競爭對手的情況來改進自己的營銷策略。它能搜索你所有競爭對手的外鏈數據，并且通過外鏈數據發現類似網站。它還能搜索你的競爭對手的關鍵詞，并且可以每周向你發送競爭對手的關鍵詞在網絡上的最新排名情況。 ——阿杰馬勒·薩利姆，Suprex Learning公司 2.Edgar Edgar是一個非常好用的社交媒體工具，能夠幫助你在所有社交媒體渠道上發布信息。它對小企業來說非常高效，而且省卻了大量手工發布的時間。 ——阿爾里·于，GiftStarter.com 3.Help a Reporter Out Help a Reporter Out（簡稱HARO）是一個為英文媒體與爆料人牽線搭橋的平臺，當然也有不少企業和商家希望通過這個平臺打軟廣告。如果你文筆不錯，每天還有30分鐘左右的空閑時間，就不妨掃掃HARO上的問題，回答其中你能回答的，可以說是惠而不費。 ——本·沃克，Transcription Outsourcing, LLC 4.Google Analytics 很多小企業雖然費了不少心精搞營銷，但對營銷活動的效能卻很難量化。而Google Analytics就是一個衡量網絡廣告效能的最佳工具，它能為我們帶來看得見摸得著的商業情報。Google Analytics是一個免費平臺，它可以通過很多詳細資料告訴你，你的網站的訪客流量是從哪里來的，訪客又是怎樣與你的網站進行互動的。 ——賈斯汀·穆德雷，LASANAN公司 5.SEMRush 作為一名互聯網營銷行業的從業者，SEMRush是我每天都在使用的工具之一。你可以用它做關鍵詞和競品搜索，以及追蹤你的排名等等——所有這些只需用鼠標輕輕一點便可搞定。 ——布萊恩·德里斯科爾，Think Big Marketing, LLC 6.Snapchat 由于其市場劃分，Snapchat也是一個非常有效的數字營銷工具。它提供了其他主流社交媒體工具所不具備的獨特功能，而且它在“千禧一代”中的普及率也越來越高。（財富中文網） ——納迪亞·漢森，Result Logix公司。 譯者：樸成奎 |
? Between your company’s presence on social media to its website traffic, your marketing strategy could always use a helping hand. But what are the best tools out there for the job? Turns out, they may be ones your company never even considered using. That’s why we asked six entrepreneurs from FounderSociety the following question: What’s one highly effective marketing tool that my small business might not be using? 1.Ahrefs Ajmal SaleemAhrefs allows you to improve your marketing by learning from your competitors. It searches all your competitors’ backlinks and allows you to find similar sites that you can find backlinks off of. It also searches your competitors’ keywords and sends you weekly updates on their keyword rankings on the web. —Ajmal Saleem, Suprex Learning 2.Edgar Arry YuEdgar is a great social media tool to help syndicate your messages across all social channels. It’s cost effective for small business and saves countless hours of time posting manually. —Arry Yu, GiftStarter.com 3.Help a Reporter Out Ben WalkerI reply to HARO requests as much as I possibly can. If you can write and have 30 minutes of free time every day, you should be scanning HARO requests and replying to the ones that fit you. It’s a no-brainer—it’s free and easy to do. —Ben Walker, Transcription Outsourcing, LLC 4.Google Analytics Justin MoodleyAll too often, small businesses find it difficult to quantify their return on marketing efforts. For digital advertising channels, Google Analytics GOOG 0.35% is the best resource for generating tangible business intelligence. It’s a free platform with a lot of educational documentation that will allow you to see where website traffic comes from and how visitors interact with your website. —Justin Moodley, LASANAN 5.SEMRush Bryan DriscollBeing in the internet marketing industry, the one software tool that I use on a daily basis is SEMRush. It allows you to do keyword and competition research, track your rankings and much more—all with a click of a button. —Bryan Driscoll, Think Big Marketing, LLC 6.Snapchat Nadia HansenSnapchat is a very effective tool for digital marketing due to its market segmentation. It offers unique features not found in other more mainstream social media tools, and it has a sprawling audience of millennials. —Nadia Hansen, Result Logix |
