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中國風(fēng)投押寶加州VR新創(chuàng)企業(yè)

中國風(fēng)投押寶加州VR新創(chuàng)企業(yè)

Chauncey L. Alcorn 2016-08-17
中國投資者在消費者虛擬現(xiàn)實行業(yè)押上重注,將其視為電視廣播行業(yè)的下一個大產(chǎn)品。

據(jù)《華爾街日報》報道,加州初創(chuàng)公司NextVR最近在B輪融資中,獲得了中國風(fēng)險投資家8,000萬美元的投資。中國投資者希望能夠抓住這一新興行業(yè)帶來的機遇。

該公司宣布與CNN、福克斯體育頻道、Live Nation公司、NBC體育頻道(NBC Sports)和HBO等電視網(wǎng)絡(luò)建立合作伙伴關(guān)系,并希望通過在現(xiàn)場活動中為用戶提供沉浸式體驗,如酷玩樂隊(Coldplay)的演唱會和肯塔基賽馬大會(Kentucky Derby)等,與其他虛擬現(xiàn)實廠商區(qū)分開來。

NextVR的高管稱,中國在虛擬現(xiàn)實技術(shù)上押下重注。

NextVR執(zhí)行總裁布蘭德·艾倫對《華爾街日報》表示:“美國對虛擬現(xiàn)實感到興奮。但中國對虛擬現(xiàn)實的發(fā)展更加激動……中國將其看作是尚處在萌芽階段的機遇。”

另外一家虛擬現(xiàn)實公司Jaunt,最近獲得了6,500萬美元風(fēng)險投資。另據(jù)《華爾街日報》報道,斯蒂芬·斯皮爾伯格投資的虛擬現(xiàn)實公司(Virtual Reality Company),獲得了2,300萬美元融資。該電影虛擬現(xiàn)實公司最近制作了馬特·達(dá)蒙的電影《火星救援》(The Martian)的虛擬現(xiàn)實版本。

行業(yè)研究人員在一月份曾預(yù)測,至2020年,全球消費者級虛擬現(xiàn)實頭戴式顯示器(HMD)的銷量將超過2億臺。

Facebook的Oculus Rift以及HTC的Vive,均已在四月份正式發(fā)售。索尼Playstation VR的上市日期暫定為10月13日。(財富中文網(wǎng))

譯者:劉進(jìn)龍/汪皓

Foreign investors are betting big on consumer virtual reality being the next big thing in TV broadcasting.

California startup NextVR recently raised $80 billion in Series B funding from Chinese venture capitalists looking to capitalize on the emerging sector,?The Wall Street Journal?reports.

The company has announced partnerships with CNN, Fox Sports,?Live Nation, NBC Sports, and HBO, among other networks, and seeks to differentiate itself from other VR creators by specializing in immersing users in live events like Coldplay concerts and the Kentucky Derby.

NextVR officials say China is betting big on VR tech.

“The U.S. is excited about VR,” NextVR Executive Chairman Brad Allen told?The Journal. “But China is even more excited about VR…China looks at this as an opportunity to be in on the ground floor.”

Another VR company, Jaunt, recently raised $65 million in venture capital. The Steven Spielberg backed Virtual Reality Company, the cinematic VR venture that recently created a VR version of Matt Damon’s film “The Martian,” raised $23 million of its own,?The Journal?reports.

Industry researchers in January predicted?more than 200 million?consumer VR head-mounted displays (HMDs) will be sold across the globe by the year 2020.

Facebook’s Oculus Rift?officially went on sale in April, as did?HTC’s Vive. The release date for Sony’s?Playstation VR?is set for Oct. 13.

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