6月28日，日本通信應(yīng)用運(yùn)營(yíng)商Line Corp確定了在東京首次公開募股的發(fā)行價(jià)區(qū)間，從而使自身最高估值達(dá)到65.7億美元，表明市場(chǎng)對(duì)這家公司的追捧。Line在推介時(shí)的自我定位是穩(wěn)定的投資對(duì)象，而非快速成長(zhǎng)的初創(chuàng)公司。

Line隸屬于韓國(guó)主要互聯(lián)網(wǎng)企業(yè)Naver Corp，本次設(shè)定的發(fā)行價(jià)為每股2700-3200日元。按照上限計(jì)算，該公司擬發(fā)行的4025萬股股票可籌集資金1290億日元（12.6億美元）。

這將成為今年全球科技行業(yè)規(guī)模最大的IPO。

Line發(fā)布此項(xiàng)公告之際，全球金融市場(chǎng)正在震蕩，原因是6月23日英國(guó)公投決定脫歐讓投資者對(duì)經(jīng)濟(jì)不確定性感到擔(dān)心。

該公司推遲了原定于6月27日發(fā)布公告的決定，以便評(píng)估這一整天全球股市的反應(yīng)。不少人擔(dān)心市場(chǎng)波動(dòng)會(huì)讓該公司推遲或擱置上市計(jì)劃，但恰恰相反，Line在6月28日就發(fā)布了樂觀的定價(jià)。

最高發(fā)行價(jià)超過了6月初2800日元的參考價(jià)，這表明Line在首發(fā)推介中強(qiáng)調(diào)價(jià)值以及在日本、泰國(guó)、印尼和臺(tái)灣核心市場(chǎng)的穩(wěn)定回報(bào)得到了投資者歡迎。

雖然這樣的推介可能切合眼下不明朗的局勢(shì)，但淡化爆發(fā)式增長(zhǎng)的可能性也削弱了一些國(guó)內(nèi)投資者的興趣。

部分基金經(jīng)理指出，Line應(yīng)該在賦予它更高價(jià)值的快速增長(zhǎng)階段上市，也就是2011年日本地震和海嘯災(zāi)難之后，該公司的產(chǎn)品從臨時(shí)通信工具發(fā)展成了主導(dǎo)日本市場(chǎng)的移動(dòng)通信App。

但東京幾家證券經(jīng)紀(jì)公司以及一位參與本次IPO的人士告訴路透社，日本國(guó)內(nèi)散戶和國(guó)際投資者對(duì)本次IPO表現(xiàn)出了很大的興趣。

管理著1400億日元資產(chǎn)的一吉資產(chǎn)管理公司總裁秋野充成說：“短期利潤(rùn)前景可以上調(diào)的公司變少了。因此Line可能很容易引起人們的興趣。”

Line7月14日在紐約上市，第二天在東京上市。該公司已聘請(qǐng)摩根士丹利、高盛、摩根大通和野村負(fù)責(zé)IPO事宜。

譯者：Charlie

審校：詹妮

Japan’s Line Corp on Tuesday set a price range for a Tokyo share sale that could value the messaging app operator at up to $6.57 billion, indicating strong demand for a firm that pitched itself as a stable investment rather than quick-growing startup.

Line, owned by South Korea’s Naver Corp, set a tentative range of 2,700 yen to 3,200 yen a share. At the top of the range, Line could raise 129 billion yen ($1.26 billion) from the sale of as many as 40.25 million shares.

That would make the initial public offering (IPO) the largest in the global tech industry this year.

Line‘s announcement comes at a time of volatility in global financial markets as investors fret about economic uncertainty after Britain voted to leave the European Union in a referendum on June 23.

The company had delayed the announcement on Monday to assess global stock market reaction throughout the day. But its bullish pricing on Tuesday ran counter to any fear of volatility prompting firms to postpone or even shelve IPO plans.

The top of Line‘s price range, when compared with the 2,800 yen reference price released earlier in June, suggests investors warmed to an IPO pitch that emphasized value and steady returns in its core markets of Japan, Thailand, Indonesia and Taiwan.

While that pitch might suit the current period of uncertainty, playing down chances of explosive growth had blunted interest from some domestic investors.

Some fund managers said Line should have listed when it commanded more value during its period of rapid growth – from a makeshift communications tool born in the aftermath of the 2011 earthquake and tsunami to Japan’s dominant mobile messaging app.

But local retail investors and international investors expressed high interest in the listing, brokerages in Tokyo and a person involved in the listing told Reuters.

“There are fewer companies around with short-term profit outlooks that can be increased,” said Mitsushige Akino, executive officer at Ichiyoshi Asset Management, which oversees 140 billion yen worth of assets. “So it’s probably been easy (for Line) to attract interest.”

Line plans to list in New York on July 14 and in Tokyo the following day. It has hired Morgan Stanley, Goldman Sachs, JP Morgan and Nomura to manage the listing.