印度新政或使蘋果進軍印度的計劃破滅
據稱,印度官員的一項決定,可能會對蘋果(Apple)在這個全球增長最快的智能手機市場里銷售iPhone的計劃產生致命影響。 彭博社(Bloomberg)援引匿名來源表示,印度的財政部部長阿倫?賈特利通過了一項決議,印度所有的蘋果零售店都將適用該國的本地供貨規定。也就是說,多數產品都是由中國工廠生產的蘋果產品,若想按計劃在印度開設大量零售店,就必須把產品30%的部件放在印度本地生產。 《財富》已經聯系了蘋果,請他們就此事做出評論。如有回復,將更新最新進展。 本月早些時候,蘋果的首席執行官蒂姆?庫克前往印度,公布了未來18個月內在德里、班加羅爾和孟買開設三家門店的計劃。他們在今年1月提交了開設零售店的申請,還試圖讓印度政府允許他們以較低的價格出售iPhone翻新機。不過后者遭到了印度官員的拒絕,三星(Samsung)和印度智能手機制造商Micromax等競爭對手隨后對此也表示反對。 庫克早已公開表示,蘋果想要進入印度這個發展迅猛的市場。蘋果目前在印度智能手機市場上的占有率僅有2%,提高占有率將會幫助蘋果彌補在全球其他地區iPhone銷量降低的損失。這一損失已經影響了公司的發展,還給公司的股價帶來了嚴重的負面效應。目前,蘋果主要通過第三方經銷商,在印度銷售iPhone、iPad和Mac電腦,因為該國政府正在努力推行“印度制造”項目,以迫使更多的科技公司在印度制造產品。(財富中文網) 譯者:嚴匡正 |
Indian officials have reportedly dealt what could be a fatal blow to Apple’s attempts to sell iPhones in the world’s fastest-growing smartphone market. Arun Jaitley, India’s finance minister, ratified a decision to apply local sourcing rules to any potential Apple retail locations in the country, according to Bloomberg, which cites anonymous sources. That means Apple, which builds the bulk of its products in Chinese factories, would need to start locally producing 30% of the components in the products it sells in India in order to move forward with plans to open multiple retail locations in India. Fortune has reached out to Apple for comment and will update this story with any response. Earlier this month, Apple CEO Tim Cook traveled to India to unveil plans to open three Apple Stores in Delhi, Bangalore, and Mumbai within the next 18 months. Apple filed an application to open the retail locations in January, and the tech giant also lobbied the Indian government to sell refurbished iPhones at lower prices, but the latter efforts were squashed by Indian officials following objections from competitors such as Samsung and Indian smartphone maker Micromax. Apple’s Cook has made no secret about his desire to tap the rapidly-growing market in India, where the company currently holds only about a 2% share of the smartphone market. Growing that share would help Apple balance out the decline in iPhone sales elsewhere around the world that has threatened the company’s growth and wreaked havoc on its share price. The company currently sells its iPhones, iPads, and Macs through third-party resellers in India, where the government has been pushing its “Make in India” program in an effort to force more tech companies to build their devices in the country. |