2015年是充滿了改變和分水嶺式變革的一年，而隨著2016年的到來，我們將迎來一些新的趨勢。

在新的一年，“千禧一代”將繼續打破全球商業格局，給他們所從事的行業帶來改變和破壞性的思維。下面六大新興趨勢，值得“千禧一代”創業者們關注。

1、音頻復興

聲音將依舊是熱門，預計2016年耳機行業的規模將超過130億美元。這種轉變會繼續催生新的商業模式，連同根據音頻體驗制作的電視節目（播客《Serial》變成了電視節目），聲音體驗變得更易于獲得和更合理化（Pandora收購Ticketfly）。

隨著范式轉移的繼續，廣播的復興也將繼續，并且可能成為市場營銷策略的中心，而不是輔助組成部分。

隨著新應用和技術的出現，音頻短信市場將急速增長。我們還可能在來年看到人們像刷電視劇一樣刷聽廣播。2016年，耳朵仍將是表達觀點和賺錢的一個重要陣地。

2. 表情符號成為焦點

表情符號將形成一種獨有的語言，并將是最強大的表達方式之一。2014年，我們看到了不同種族的自定義表情符號，今年將會有更多字符和符號，供我們在日常對話中使用。我們會看到各大品牌通過表情符號，加大營銷幅度（例如，Facebook以前只能點贊，現在可以用表情符號表達幽默、驚奇等各種情緒。）

此外，圖書、廣告、GIF格式圖片、惡搞圖片或者其他通信平臺，也會用越來越多的表情符號來表現。最近，《大白鯊》被翻譯成全表情符號文本，便是這一趨勢的明確先兆，而且在2016年，市場營銷者和消費者一定會看到更多這種變化。

3. 用分享實現節約

分享經濟將繼續爆發。我們將看到分享經濟生態系統的持續擴大，這個生態系統提倡“我們”而不是“我”的理念，目的是為其所在的整個社區帶來價值和好處。

這種公司為自己、為他們服務的消費者，以及那些尋找自由職業機會的本地人帶來好處的理念，將成為一個更加明顯的標志，證明新型Uber X經濟的持久性。

分享經濟還會繼續挖掘出大量新機遇，使所有人從分享中獲益，同時還可以有更偉大的或“社會”意義。比如，Nimber嘗試根據現有的“未利用的”空間，提高運輸和配送不同形狀和尺寸的貨物的能力，這便是這一趨勢的典型例子。此外，這個例子也讓我們有機會了解，在未來幾周和幾個月內，隨著分享經濟的日趨成熟，將會涌現出哪些類型的新服務。

4. 傳統企業領先一步

隨著分享經濟挑戰者的不斷出現，他們會迫使市場反抗者們面對全球經濟的結構變化，最終開始自我瓦解。比如，在酒店行業，凱悅酒店（Hyatt）和溫德姆酒店集團（Wyndham），均創建了挑戰者品牌（分別是onefinestay和Love Home Swap），與分享經濟的中堅力量Airbnb競爭。

隨著這種新范式的出現，我們會看到，新老并存的經濟將引領合作商業時代向前發展；而各個領域所提供的新型消費者服務，將在某個特定的市場利基中重塑其可能性。

這種趨勢會催生一小部分服務，我們會繼續看到一切皆可定制的理念影響到商業的方方面面，比如酒水（定制雕刻的Knobs Creek威士忌酒瓶），以及科技巨頭（亞馬遜的新手工藝品交易平臺Handmade）。

5. 屬于自由職業者的未來

隨著傳統商業受到新型合作商業反抗者的持續威脅，關于分享經濟的長期可行性、效果和安全性的問題會繼續存在。

但隨著新型經濟的創新持續給我們的社會帶來良好的轉變，政策監管一定會跟上創新的步伐，提供美國重新樹立全球領導地位所需要的政治基礎架構。

因此，越來越多的分享經濟公司將會誕生，越來越多從事自由職業的機會將變成現實。將有一批新生代創業者和商業領導者，幫助我們進入更光明的未來。

6. “Z一代”登上舞臺

2016年是新的一年，同時也將有一代新人成為關注的焦點。“Z一代”首次開始成為所有人關注的焦點。隨著“Z一代”人口的快速增長，他們開始分享對技術或服裝等各個領域的觀點，市場營銷者已經看到了他們所具備的購買力。這一代人將是100%在線的一代，因此他們對公眾輿論的影響力將是巨大的。

這一趨勢與我們可以感知到的全球商業的轉變相吻合。全球商業正在持續向有意義的盈利轉變。來年，我們會看到更多這一趨勢所帶來的轉變。

“Z一代”也被稱為“前途無限的一代”。在其價值觀的形成過程中，他們會表達出更多、更富有同理心的態度，而不是自我服務的心態。這種轉變與2016年的另外一個趨勢有著密切的關系——同理心將成為全世界最重要的“硬通貨”之一。（財富中文網）

譯者：劉進龍/汪皓

2015 has been a year ripe with change and watershed transformation, but as we move into 2016 many new trends lurk on the horizon.

Here are the top 6 emerging trends millennial entrepreneurs should look out for in the year ahead as they continue to tear up the global business landscape, bringing change and disruptive thinking to all they do:

1. AUDIO

Sound will continue to emerge as the new word, with the audio headphone industry expected to surpass $13 billion by 2016. This shift will continue to percolate with new business models that make sound experiences more accessible and streamlined (Pandora purchase of Ticketfly) along with TV shows built off of audio experiences (Serial the podcast becoming a TV show). As the paradigm shift continues, radio will continue to experience a renaissance period and will potentially reemerge as a centerpiece of marketing strategy, as opposed to an ancillary component.

Audio text messages will surge as well with new apps and technologies appearing to amplify this trend. We may also be able to look out for binge radio on the horizon. In the year ahead, ears will continue to become a critical canvas for expression and monetization.

2. EMOJIS TAKE CENTER STAGE

Emojis will become their own language and among the most powerful forms of expression. Last year we witnessed customized emojis by race, this year we will see more characters and icons to represent our daily conversations. Prepare to see brands embrace emojis to heighten their marketings efforts (i.e. Facebook expanding from just thumbs up likes to emojis that express everything from humor to amazement).

Additionally, it is likely that books, ads, GIFS, memes and other vessels of communication will be conveyed in full on emoji language. The recent translation of Moby Dick into complete emoji text is a clear harbinger of this trend and something marketers and consumers are sure to see more of as we move into 2016.

3. SHARE IT TO SPARE IT

The sharing economy will continue to explode. We will see a continued push towards sharing business ecosystems that embrace the we instead of the me, and provide value and benefit to the communities they operate in as a whole.

This idea of businesses benefiting themselves, the consumers they serve, and local people seeking freelance employment will become more evident and an obvious sign of the permanence of our new Uber X economy.

The sharing economy will also continue to identify new untapped pockets of opportunity that can benefit from sharing and also potentially serve a greater or “social” purpose. Nimber, which seeks to facilitate the ability to transport and deliver cargo of all shapes and sizes based on currently available “unused” space is a great example of this trend. It also offers great insight into the type of offerings we will see a maturing sharing economy crank out in the weeks and months ahead.

4. THE CORPORATE ONE-UP

As sharing economy challengers continue to emerge, they will begin to push market insurgents to finally begin to disrupt themselves in response to the recent tectonic shifts in the global economy. We have seen this for example with hotel players Hyatt and Wyndham creating challenger brands (onefinestay and Love Home Swap) to rival sharing economy stalwart Airbnb.

As this new paradigm ensues, we will see a mix of old and new economies leading the era of collaborative commerce move forward and new consumer offerings provided across the board reimagine what is possible in a given market niche.

This push will place a premium on small batch offerings and we will continue to see the notion of all things bespoke impact everything from alcohol (customized engraved Knobs Creek Whiskey bottles) to tech giants (new Handmade at Amazon marketplace).

5. A FREELANCER’S FUTURE

Questions will continue to circulate about the long-term viability, efficacy and safety of the sharing economy as traditional businesses continue to be threatened by new collaborative commerce insurgents.

However, as the innovation of our new economy continues to help transform society for the good, it is inevitable that regulation will begin to keep pace with innovation, providing the political infrastructure required for America to recapture its leadership foothold on the global stage.

As a result, more and more sharing economy businesses will arrive, and more and more opportunities to go freelance will materialize. A new crop of entrepreneurs and business leaders will appear to help guide us toward a brighter future.

6. Z BABIES HAVE ARRIVED

2016 will bring with it a new year of course, but also a new generation of focus. For the first time in the year ahead, it will be Generation Z that begins to take center stage. With a population that is rapidly growing, marketers are already seeing the buying power of this demographic as they begin to share their voice on everything from technology to apparel. With 100 percent of this generation connected online, the ability of this group to influence public opinion is enormous.

This trend dovetails well with the palpable shift of global business to continue to purposefully profit, which is something we will most definitely see more of in the year ahead.

Additionally as the voice of Generation Z, already known as the “Limitless Generation” continues to take shape, a more empathetic, as opposed to self serving tone will emerge. This shift also ties to another trend to look out for in the year ahead – empathy as one of the world’s greatest currencies.