????盡管中國經(jīng)濟已經(jīng)過了巔峰時刻，但至少有一個投資者不應(yīng)撤離的市場，那就是運動服裝產(chǎn)業(yè)。

????據(jù)《華爾街日報》報道，由于中國人對體育運動日益熱衷，運動服裝的銷售額出現(xiàn)了顯著提升。

????文章稱，今年6-8月，中國運動服裝的銷售額整體增長10%。作為最受中國消費者歡迎的運動品牌，耐克的銷售額達到8.86億美元，增幅高達30%。中國銷量最大的本土品牌安踏體育用品的銷售額增長24%，知名度稍低一些的本土品牌特步國際也實現(xiàn)了12%的增長率。

????中國在2008年舉辦夏季奧運會時，運動用品的銷售額也出現(xiàn)了類似的增長，不過這波熱潮轉(zhuǎn)瞬即逝。那些投資過度的品牌不得不在2012年和2013年關(guān)閉門店。

????如今，運動用品的銷售額又開始上升。從2011年至2014年，中國舉辦馬拉松比賽的次數(shù)翻了一倍有余，今年觀看中國男子籃球職業(yè)聯(lián)賽決賽的觀眾比去年多了一半。此外，中國還將舉辦2022年冬奧會。《華爾街日報》補充說道，這股運動健身熱“不會曇花一現(xiàn)”。（財富中文網(wǎng)）

????譯者：嚴匡正

????審校：任文科

????Although China’s economy isn’t in the best shape, there is at least one market that investors shouldn’t be running away from: sportswear.

????The country’s increasing attraction towards athletics has resulted in a significant growth in sportswear sales, The Wall Street Journal reports.

????Retail sales in China increased by 10% overall in a three month period that ended in August, according to the article. Nike, the country’s most popular sportswear brand, saw sales increase by 30% to $886 million. The country’s best-selling local brand, Anta Sports Product, had a sales growth of 24%, and a less prominent local brand, Xtep International, saw sales grow by 12%.

????When China hosted the 2008 Summer Olympics, the country saw a similar rise in athletic gear, but it turned out to be a fleeting trend. Many brands that had over-invested were forced to close down stores in 2012 and 2013.

????Now sales are rising again. The number of marathons in the country more than doubled between 2011 and 2014, the Chinese Basketball Association’s finals had 50% more viewers this year than they did last year, and China was slated to host the 2022 Winter Olympics. The Journal article adds that this new Chinese fascination with athletics and health is “more than a short-term fad.”