????下一場平臺(tái)之爭已然打響，這次的主戰(zhàn)場是在汽車內(nèi)部。

????通用汽車公司的雪佛蘭汽車和現(xiàn)代汽車公司上周宣布，他們計(jì)劃采用新型技術(shù)，讓新款車型的儀表盤實(shí)現(xiàn)智能手機(jī)的功能。雪佛蘭在上周三表示，它的14款車型將同時(shí)兼容蘋果 CarPlay和Android Auto，其中就包括將于6月24日上市的2016款緊湊型轎車科魯茲。一天前，2015款現(xiàn)代索納塔成為第一款配置谷歌新型聲控車載軟件Android Auto的車型。

????蘋果和谷歌的平臺(tái)肩負(fù)著同樣的使命：整合智能手機(jī)與汽車儀表盤。Android Auto可以與安卓手機(jī)相連，而CarPlay則兼容iPhone。它們的工作方式也十分相似。用戶一旦把智能手機(jī)插入汽車的USB接口，手機(jī)的地圖和導(dǎo)航、音樂和選定的應(yīng)用就會(huì)進(jìn)入汽車中間的屏幕。兩個(gè)平臺(tái)還有類似的特色，以及一些顯著的不同，比如CarPlay的用戶只能使用蘋果地圖。

????蘋果和谷歌平臺(tái)上的應(yīng)用都可以通過聲音、方向盤和觸摸屏控制，它們還會(huì)提供第三方的音頻應(yīng)用，包括iHeartRadio和Spotify。兩家公司甚至連合作的汽車制造商都有許多重合，其中包括奧迪、通用、起亞和福特。

????蘋果和谷歌在聯(lián)網(wǎng)汽車上的競爭已經(jīng)醞釀了好幾年。早在2013年的蘋果全球研發(fā)者大會(huì)上，蘋果就推出了適合汽車的iOS系統(tǒng)，這款車載標(biāo)準(zhǔn)系統(tǒng)最終改名為CarPlay。

????而在2014年1月，谷歌與合作伙伴奧迪、通用、本田、現(xiàn)代和英偉達(dá)組成了旨在讓安卓平臺(tái)進(jìn)入汽車的開放汽車聯(lián)盟。幾個(gè)月后，谷歌在一年一度的I/O開發(fā)者大會(huì)上展示了他們的Android Auto系統(tǒng)。

????無論是對(duì)谷歌，還是對(duì)蘋果而言，這場車載平臺(tái)主導(dǎo)權(quán)之爭都是一大挑戰(zhàn)。兩家公司都希望進(jìn)一步地走進(jìn)消費(fèi)者的生活，通過與汽車制造商的獨(dú)家合作，他們有機(jī)會(huì)達(dá)成這一目標(biāo)。不過從汽車制造商的角度看，為消費(fèi)者提供兩種平臺(tái)最符合他們的利益。

????除去特斯拉等少數(shù)幾家汽車制造商的產(chǎn)品外，與智能手機(jī)的功能和外型相比，司機(jī)用來控制空調(diào)、音樂和導(dǎo)航的數(shù)字控制臺(tái)看起來十分過時(shí)。許多汽車的觸控屏過于繁瑣，難以使用，很多司機(jī)不得不用手機(jī)來導(dǎo)航或播放音樂。

????CarPlay和Android Auto可以取代大多數(shù)汽車上的儀表盤——隨著共享汽車的發(fā)展，這一點(diǎn)變得越來越重要。司機(jī)只要接入Android Auto或CarPlay平臺(tái)，就能立刻在不熟悉的汽車內(nèi)獲取自己的音樂和導(dǎo)航設(shè)定。

????這種平臺(tái)還能幫助司機(jī)留心路況，或至少是讓他們不要分神。根據(jù)美國國家公路交通安全局的最新數(shù)據(jù)，美國每時(shí)每刻都有約66萬名司機(jī)在開車時(shí)使用手機(jī)或操作電子產(chǎn)品。

????不過至少在初期，聯(lián)網(wǎng)汽車領(lǐng)域的統(tǒng)治者會(huì)是MirrorLink。汽車專業(yè)調(diào)查公司IHS Automotive上月發(fā)布的報(bào)告顯示，今年將會(huì)有110萬輛汽車安裝該系統(tǒng)。相比之下，安裝蘋果CarPlay的汽車數(shù)是86.1萬，而安裝谷歌Android Auto的只有64.3萬輛。不過這兩家公司會(huì)迅速趕超MirrorLink，預(yù)計(jì)到2020年，使用蘋果和谷歌系統(tǒng)的汽車會(huì)達(dá)到3700萬輛和3100萬輛。（財(cái)富中文網(wǎng)）

????譯者：嚴(yán)匡正

????審校：任文科

????The next platform battle has begun and it’s being waged inside the car.

????This week, GM’s Chevrolet and Hyundai announced plans to add technologies that will deliver smartphone functionality to the dashboard of new cars. On Wednesday, Chevrolet said it would offer both Apple CarPlay and Android Auto compatibility in 14 models, including the 2016 Cruze compact car that will debut June 24. A day earlier, the 2015 Hyundai Sonata became the first car to include Google’s new in-car voice-enabled softwareAndroid Auto.

????Both platforms have the same mission to integrate the smartphone with the vehicle’s dashboard. Android Auto connects to Android smartphones, while CarPlay works with the iPhone. And they work about the same way. Once users plug their smartphone into the car’s USB port, the phone’s maps and navigation, music and selected apps are integrated onto the central screen. Both have similar features with a few notable differences—CarPlay users can only use Apple maps.

????Applications in both platforms can be controlled by voice, steering wheel controls, and touchscreen and they’ll also will offer third-party audio apps, including iHeartRadio and Spotify. Google and Apple have even partnered with many of the same automakers, including Audi, GM , Kia and Ford .

????Apple and Google’s battle over the connected car has been building up for a couple of years now. Apple introduced iOS in the Car—the in-car standard that would eventually be renamed CarPlay—during the Apple Worldwide Developers Conference in 2013.

????In January 2014, Google along with partners Audi, GM, Honda, Hyundai and Nvidia, formed the Open Automotive Alliance, a coalition aimed at bringing the Android platform to the car. Several months later, Google unveiled Android Auto at its annual I/O developer conference.

????The fight to become the dominant in-car platform presents a challenge for Google and Apple. Both companies want to further entrench themselves in consumers’ lives, possibly through exclusive partnerships with automakers. But it’s in the best interest of automakers to offer both platforms to its customers.

????With the exception of a few automakers such as Tesla Motors , the digital console of the car where drivers control A/C, music, and navigation can have a decidedly old-school feel when compared to the functionality and look of a smartphone. The touchscreen in many cars can be finicky and hard to use, forcing many drivers to use their smartphone for navigation or music.

????CarPlay and Android Auto allow drivers to bypass the dashboards found in most cars—a capability that will become increasingly important as car-sharing grows. Drivers can instantly access their own music and navigational settings in a strange car by connecting to the Android Auto or CarPlay platforms.

????The platforms can also help keep drivers eyes on the road—or at least out of their laps. Some 660,000 drivers, at any given daylight moment across America, are using cell phones or manipulating electronic devices while driving, according to the latest figures from the National Highway Traffic Safety Administration.

????At least initially, the connected car field will be dominated by MirrorLink, appearing in 1.1 million cars this year, according to an IHS Automotive report released last month. Apple CarPlay will be in 861,000 new cars and Google’s Android Auto will be in 643,000 new cars this year. Apple and Google will quickly surpass MirrorLink, appearing in 37 million and 31 million cars by 2020, respectively.