微軟CEO談IT轉型、亞馬遜與Windows 10
????我們生活在一個奇怪的時代。越來越多的企業在其他公司擁有和運營的電腦上運行他們的應用程序。很多員工都很討厭搞IT的同事,而不是把他們視為一筆資產。 ????薩塔亞?納德拉認為,他的公司可以幫助人們理解這些問題。 ????本月初,在微軟Ignite芝加哥峰會上,這位首席執行官將對這些確保郵件順利抵達目的地,公司數據庫保持正常運轉的技術人員發表演講。納德拉還將提醒他們,盡管許多技術預算正在流向營銷或其他業務部門,但這并不意味著IT支出正呈現總體下降趨勢,也不意味著技術人員對企業的重要性正在降低。事實截然相反。 ????上周接受《財富》專訪時,納德拉談到了微軟的戰略以及云計算領域的競爭。這次峰會也是納德拉為期2個月的巡回演講行程的最近一站,他希望通過此次巡回演講拉攏微軟最大的“票倉”,即微軟企業應用用戶(3月的Convergence峰會)和軟件開發人員(上周的Build峰會)。 ????為了解開部分讀者心中的疑問,《財富》也向納德拉求證了微軟將收購Salesforce公司的傳聞。Salesforce長期以來一直與微軟保持著亦敵亦友的關系。不過納德拉拒絕評論這個問題。 ????以下是此次采訪的摘要,有刪減。 ????《財富》:“讓IT與企業結盟”這個主題,微軟已經說了好幾年了。在云計算時代,這個主題有何新意? ????納德拉:我們要賦予IT更大的力量。當然IT的意思是信息科技,但如果IT人士不把自己看作創新和轉型的關鍵推動者,那么商業用戶的其它轉型是無法真正實現的,尤其是在企業環境中。最近我思考了很多這方面的事。IT的真正含義應該是創新(Innovation)與轉型(Transformation)。 ????許多員工認為IT部門就是“找茬的”或是“看大門的”,而且我認為這種情況還沒有轉變。是否正是這種看法催生了所謂的“自帶設備上班”(BYOD)潮流? ????是的,我認為這是一個挑戰。早在我成為CEO以前很長時間,我就非常關注微軟的“企業移動套件”(Enterprise Mobility Suite,用來管理企業移動設備的軟件)。“自帶設備上班”或“自帶服務上班”的關鍵問題是,它對企業的信息安全有何影響?對涉密人員的進入權限有何影響?誰來負責約束這些行為? ????我認為,終端用戶必須有選擇設備和服務的自由,同時IT部門也要具備管理而非控制的能力。我認為這種從控制到管理、從提供到賦予的轉型,是企業的IT部門必須經歷的一步。老實說,不想做出改變的并非僅僅是IT部門,還包括像我們這樣的守成者,尤其是作為一家大型的IT供應商,也需要為他們提供正確的解決方案。 ????Windows 10是我們最近談得比較多的。我們使企業能夠繼續輕松享受Windows這項服務(就像普通消費者一樣)。這個版本有很多技術元素——比如在Windows的系統更新上,我們仍然圍繞著升級補丁等方面給予了IT部門很多管理權,同時也解決了很多妨礙IT部門滿足客戶要求的問題。 ????所以,你說的很對。IT部門必須要從說“No”向說“Yes”轉型,但是要有把握地說“Yes”。這既是一個有待我們解決的技術問題,也是一個我們必須多多宣傳普及的問題。 ???? |
????We live in strange times. Companies are increasingly running applications on computers owned and operated by another company. Employees tend to look upon their colleagues in information technology as more of a nuisance than an asset. ????Satya Nadella thinks his company can help make sense of it all. ????On Monday, at Microsoft’s Ignite conference in Chicago, the chief executive will directly address those tech professionals who make sure email gets where it needs to go and that corporate databases keep chugging along. To them Nadella will issue a reminder that even though many dollars budgeted for technology are now flowing to marketing or other corporate departments, that doesn’t mean IT spending is down overall or that the need for tech specialists has evaporated. Quite the contrary. ????Last week Nadella spoke with Fortune about Microsoft’s challenge in addressing this group about the company’s strategy and how he feels about its cloud computing competition. It’s the latest stop in a two-month itinerary that has placed Nadella in front of his company’s largest constituencies, from users of Microsoft business applications (at Convergence in March) to software developers (at Build last week). ????For those readers wondering, Fortune did ask Nadella about reports that Microsoft may be the company behind a recent takeover offer for Salesforce , a company that has proven to be a rival and sometimes partner to the Redmond, Wash. company. He refused to comment. ????The conversation has been edited and condensed for clarity. ?????Fortune:Microsoft’s theme of aligning IT with businesses is something you’ve talked about for years. So what’s new in the cloud era? ????Nadella: It is all about empowering IT. And in some sense I look at it and say, you know, of course IT stands for information technology, but none of those other transformations for business users can really be achieved, especially in the context of the enterprise, if IT professionals don’t also think of themselves as key drivers of innovation and transformation. And that’s kind of the play with words that I’ve been thinking about a lot. IT really stands for innovation and transformation. ????Many employees view IT as naysayers and gatekeepers. I don’t see that changing. Isn’t that what drove the bring-your-own-device [BYOD] stuff in the first place? ????That’s right. And I think that is the challenge. One of the things that I’ve been really focused on, long before even becoming CEO, has been Enterprise Mobility Suite[Microsoft’s software to manage corporate devices]. The thing about bring your own device or bring your own service is, what happens to the information assurance of a company? Okay, so you move to another company. What happens to all the access you had as a person with credentials? Who is taking care of restricting all of that? ????So I feel that there has to be the freedom for end users to be able to choose devices and choose services and yet the ability for IT to govern but not control. I think that transformation—from control to govern, from provision to enable—is what IT must go through. And quite frankly it’s not just about them not wanting to change. It’s also incumbent on us, especially as a massive provider to IT, to give them the right kind of solutions. ????One of the things we’re talking about right now is Windows 10. We are making it possible for businesses to stay current with Windows as a service [as easily as consumers have been able to]. There are lots of technology elements to this—for example, there are things that we’re doing in Windows Update to still give IT a lot of governance around how patches are applied but solve some of the things that get in the way of IT being able to satisfy their customers. ????So yes, you’re absolutely right. IT has to go from saying “no” to saying “yes,” but saying “yes” with assurance. And that I think is both a technology problem for us to solve and what we must talk a lot about and evangelize. |