????如果你是一名80、90后創業者或職場人士，那么你正好是戴爾公司最新的市場目標。

????上周三，戴爾公司發布了一款名叫Venue 10 7000的平板電腦。該產品最引人注意的功能，就是它搭配了一款既能拆卸又能翻轉的鍵盤，賦予了它一種“多面手”的感覺。

????而這也正是這家總部位于德克薩斯州的硬件巨頭想達到的效果。這款全新的Venue 10平板搭載了谷歌最新發布的Android 5.0，以及這款備受歡迎的移動設備操作系統的企業級版本Android for Work，以同時滿足用戶的商用和家用需求。你既可以在家用它看電影，也可以接上鍵盤給你的老板回郵件，同時它也具備一切主流平板的其它功能。

????為了在蘋果主宰的平板電腦市場中攫取更多份額，戴爾選擇了更加關注企業用戶這一切入點。不過根據IDC的數據，截止2014年年末，戴爾在平板電腦市場上的份額尚未擠入前五名。相比之下，蘋果的市場份額則達到28.1%，其次是三星的14.5%。由于錯過了平板電腦這艘船，戴爾也失去了一個龐大的潛在市場，因為人們早已習慣了上下班在臺式機、筆記本電腦和移動設備之間頻繁切換。盡管如此，戴爾還是繼續在平板電腦領域投入重金，希望取得突破性的進展。

????2013年，為了在沒有華爾街投資人壓力的情況下進行業務重組，上市多年的戴爾公司摘牌轉入私營。截至目前，戴爾的業務轉型仍在繼續進行中。

????戴爾首先于2012年發布了Venue品牌的智能手機，隨后于次年轉向了Windows和Android平臺的平板電腦。后來戴爾相繼發布了數款產品，最近的一款Venue 8 7000平板就是在今年的拉斯維加斯CES消費電子展上發布的。

????在Venue 10 7000的舊金山發布會上，戴爾公司副總裁尼爾?漢德對《財富》表示：“工作和娛樂不再分離。”

????微軟Surface平板走得也是類似的路子，這家軟件巨頭希望人們能用Surface平板取代筆記本電腦。它也為Surface配備了可拆卸的鍵盤，并稱它的操作系統和Microsoft Office套件可以滿足各種商務需求。

????不過，作為一家長期生產微軟Windows系統電腦的廠商，此次戴爾卻選擇了Android系統。這首先是因為戴爾做Android平板已經有一段時間了，另一個原因則是戴爾似乎也采取了一個越來越被廣泛接受的戰略，即操作系統的一致性。

????漢德指出，如今人們無論是在家還是在單位都會使用到多種設備，而且“你的設備經常要連接你的手機。”

????他表示，自己使用的是一款Nexus 5手機，這是一款Android系統的智能手機，所以他在測試這款新平板的時候，非常喜歡它提供的互補性功能。我問他對微軟不受歡迎的智能手機怎么看，漢德禮貌地回避了對微軟的批評，只是表示戴爾只是看重市場份額數據。

????戴爾之所以把目光瞄準年輕的80后90后職場人士，還因為谷歌的產品如今正越來越受學生一族的歡迎，不論是在學校還是在家。如今很多高中生和大學生都在用Gmail、Google Drive等谷歌工具做作業。所以谷歌和戴爾都希望等這些學生畢業，并進入職場后，能夠繼續依賴并喜愛這些他們熟悉的工具。

????一旦這些年輕學子掙到了足夠的錢——或是他們的老板慷慨地為他們掏錢購買，那么Vuenue 10 7000的499美元的售價也就不算什么了。（財富中文網）

????譯者：樸成奎

????審校：任文科

????If you’re a millennial-aged entrepreneur or professional, you are Dell’s latest target market.

????On Wednesday, the company unveiled the Venue 10 7000, its new tablet whose most noticeable feature is a detachable and reversible keyboard that makes it feel fairly versatile.

????And that’s exactly what the Texas-based hardware giant wants. Equipped with Google’s newly released Android 5.0 and Android for Work, the enterprise version of its popular operating system for mobile devices, the new Venue 10 is supposed to be a device for both business and personal use. You can use it to watch movies at home, pop the keyboard in to answers some emails from your boss, and everything in between.

????Dell is trying to gain traction in a tablet market dominated by Apple by focusing more on corporate customers. So far, Dell has yet to crack the top five in tablet market, which Apple led with a 28.1% market share at the end of 2014 followed by Samsung with 14.5%, according to IDC. By missing the boat on tablets, Dell has lost out on a potentially huge market as people at work and home shift between desktops, laptops, and mobiles devices. Despite the struggles, the company continues to invest heavily in tablets in hopes of a break-through.

????In 2013, Dell, a long-time publicly traded company, went private so that it could focus more on retooling its business without the pressures of Wall Street investors. It’s still a work in progress.

????Dell first launched its Venue brand in 2012 for smartphones, but shifted to Windows and Android tablets the following year. It’s since released a handful of models, with the most recent one, the Venue 8 7000, making its debut at this year’s CES gadget conference in Las Vegas.

????“Work and play aren’t separate anymore,” Neil Hand, a Dell vice president told Fortune at the device’s unveiling event in San Francisco.

????Microsoft took a similar approach with its Surface tablets, which it hoped people would use instead of laptops. It gave them detachable keyboards, and touted the tablets’ familiar operating system and productivity tools, Microsoft Office, for all business needs.

????But Dell, a long-time maker of Microsoft Windows-based computers opted to go with Android here. Aside from the fact that it’s been making Android tablets for a while now, Dell seems to have gone with a strategy that is increasingly being adopted: keeping it all in the operating system family.

????“You connect to your phone a lot,” Hand said, referring to people’s use of multiple devices today, both at home and at work.

????Hand said he uses a Nexus 5, an Android-based smartphone, so he’s likely enjoyed their complementary abilities while he’s been testing the new tablet. He also politely avoided bashing Microsoft’s unpopular smartphones when I asked about it, simply saying that it comes down to looking at the market share numbers.

????Another interesting factor into the Dell’s targeting of young professionals, or “millennials,” is the growing use of Google’s products both in schools and by students at home. Today, a lot of high school and college students are taking care of school work using Gmail, Google Drive, and other Google tools. So both Google and Dell are banking on the fact that these students will want to stick to the tools they know and love even as they graduate into the professional world.

????And once they’re making enough money — or their employer is shelling out the cash — the Venue 10 7000’s $499+ price tag won’t even matter.