????有幾個因素一直困擾著依然處于襁褓期的可穿戴技術市場。比如，電池領域缺乏創新，導致用戶只能隨身帶著充電寶之類的設備。此外，可穿戴設備的界面過于簡單，盡管隨著時間的推移，這方面無疑將獲得改善。

????還有一個大問題，即社交因素。除了硅谷等地的少數極客以外，很少有人覺得戴著一個像汽車徽標那么大的手表、眼鏡或耳機之類的設備，是件很酷的事。

????英國市場觀察機構瞻博研究公司聲稱，這種情況可能會發生變化。該公司認為，到2020年，可穿戴市場的價值將增長至800億美元。關鍵在于如何讓可穿戴設備和諧地融入人們的穿著，看起來不那么“顯眼”。

????由此可以發現，蘋果公司不斷從時尚和服飾領域挖人的反常舉動，必定是有所圖的。包括《財富》記者菲利普?艾爾默?德懷特在內的許多觀察人士都認為，新招募的時尚界人才將把智能手鐲、手表、手環之類的私人物件打磨得更加精致（谷歌公司顯然也在這樣做）。最好且最有可能獲利的可穿戴產品，可能就是那些能使它的技術完全融入到背景中的產品。

????然而，可穿戴產品畢竟是一個多樣化的增長市場，它的意義不僅是一件能上網的飾物。那種能夠依附在皮膚上的產品，比如MC10公司開發的“生物印章”，也可歸入這一類別，不過這種技術還處于“萌芽初期的狀態”，和智能手表相比，它需要消費習慣的更大轉變。

????許多科技公司都準備從可穿戴潮流中獲益，包括蘋果、ARM、谷歌、英特爾、聯想—摩托羅拉、LG、MC10、微軟、Omate、高通、索尼、Withings，以及一些知名的可穿戴設備設計公司，比如加迪?阿米特的NewDealDesign和維斯?貝哈的Fuseproject公司。只要有了恰當的功能，消費者也會從中受益。（財富中文網）

????譯者：樸成奎

????審校：任文科

????Several factors have dogged the nascent wearable technology market. The lack of breakthrough innovation around batteries, for one, requiring wearers to plug in on-the-go gadgets more than they’d like. The lack of sophistication around tiny user interfaces is another, though that will no doubt improve over time.

????But a big one? The social factor. Beyond the geeks of Silicon Valley and elsewhere, it’s just not cool to wear a watch, glasses, or headset that’s as big as a hood ornament.

????That’s going to change, according to Juniper Research. The British market observer believes that the wearable technology market will grow to $80 billion by 2020—and the key will be making the connected gadgets virtually indistinguishable from their disconnected peers.

????That means that Apple must be on to something as it continues to make atypical hires from the fashion and apparel world. Observers, includingFortune‘s own Philip Elmer-Dewitt, believe the new talent will help smooth the rough edges of a technology that’s as personal as a bracelet, watch, or ring. (So, apparently, does Google.) The best wearables, and the ones best positioned for profitability, may be those that allow their technology to completely recede into the background.

????Nevertheless, wearables will be a diverse growth market that’s not merely Internet-connected jewelry. Wearables that attach to the skin, such as MC10’s Biostamp, are also part of this category—though they’re in a “more embryonic state” and require a much larger shift in consumer habits than a smart watch, Juniper says.

????Many technology companies—including Apple, ARM, Google, Intel, Lenovo-Motorola, LG, MC10, Microsoft, Omate, Qualcomm, Sony, and Withings, plus wearables-savvy design firms like Gadi Amit’s NewDealDesign and Yves Béhar’sFuseproject—are well-positioned to benefit from the boom. With the right features, consumers are, too.