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老外看中國:淘寶為何讓人沉迷

老外看中國:淘寶為何讓人沉迷

Scott Cendrowski 2014年09月16日
阿里巴巴公司上市在即。這家中國電商巨頭究竟是如何獲得如此巨大的成功?它有什么秘密武器?一位外籍人士現(xiàn)身說法,為我們細細講述了一番阿里巴巴旗下淘寶網(wǎng)的無限魔力。

????咖啡豆研磨機:22.10美元

????植物肥料:1.60美元

????美國品牌貓糧(因為我太太還是不信任中國品牌):15美元

????真空塑料管件(用來替換已壞的管件,型號完全相同):1.64美元, 購買兩件的運費為2.30美元。

????Coffee bean grinder: $22.10

????Plant fertilizer: $1.60

????American-brand cat food (because my wife still doesn’t trust Chinese brands): $15

????Vacuum plastic tube piece to replace broken one (for the exact same model): $1.64. $2.30 delivery fee for two.

????冬天騎電動車用的暖手套:3美元

????電動車頭盔:每個12美元

????用于運輸50磅電動車電池的雙輪車:4美元

????自行車鏈條鎖:11.80美元加3美元運費

????電風(fēng)扇:9.50美元

????HEPA風(fēng)扇過濾器(用來在我家的瑞士造高端空氣凈化器無法企及的地方清潔空氣):22.90美元

????阿里巴巴許下的承諾,以及投資者給它估值1600億美元的原因,歸根結(jié)底在于其網(wǎng)絡(luò)效應(yīng),本質(zhì)上就是更多人加入,更多人購買,對所有人越有益,包括阿里巴巴。

????假冒問題似乎基本得以解決,如果消費者發(fā)現(xiàn)在淘寶上購買的商品是假貨,或者拿到手的是假貨,都不用擔心,因為向賣家支付的錢由第三方保管,直到消費者滿意之后才會將錢轉(zhuǎn)給賣家。如果不滿意,可以退款。

????淘寶已經(jīng)深入到中國人的日常生活之中,投資者認為阿里巴巴還有巨大的增長潛力。正如阿里巴巴在其IPO申請文件中所指出的那樣,中國的網(wǎng)購仍處于較低水平(49%的中國網(wǎng)民在網(wǎng)上購物,而美國的比例為74%)。隨著越來越多的中國人在網(wǎng)上購物,阿里巴巴的網(wǎng)絡(luò)將會擁有更多和我一樣的重復(fù)買家。

????現(xiàn)在,我都無法想象沒有淘寶的生活怎么過。(財富中文網(wǎng))

????譯者:Lina

????Moped hand warmers for winter riding: $3

????Moped helmets: $12 a piece

????Two-wheeled cart to transport a 50-lb. moped battery: $4

????Industrial chain bike lock: $11.80 Plus $3 shipping fee

????Room fan: $9.50

????HEPA filters for the room fan, to clean air where our top-of-the-line Swiss-made air purifier doesn’t reach: $22.90

????The promise Alibaba talks about, and why investors are valuing the company north of $160 billion, is its network effect— essentially, that when more people join, the more people buy, and the better it is for everyone including Alibaba.

????The counterfeit problem seems mostly fixed because you either know you are buying fake goods on Taobao, or if fakes arrive, your money to the seller sits in escrow until you’re satisfied. If you’re not, you simply return.

????Taobao is already engrained in Chinese life, and investors are considering the possibilities of monster growth to come for Alibaba because online shopping is still at relatively low levels in China, as the company points out in its IPO filing (49% of Internet users in China shop online vs. 74% in the U.S.). As more Chinese buy stuff online, Alibaba’s network should create more repetitive buyers like me.

????Now, I can’t imagine life without Taobao.

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