愛(ài)立信CEO:4G需要慢慢來(lái)
????《財(cái)富》專(zhuān)欄作家邁克爾?列弗?拉姆與愛(ài)立信(Ericsson)首席執(zhí)行官衛(wèi)翰思的對(duì)話拉開(kāi)了“2014年科技頭腦風(fēng)暴大會(huì)”的帷幕。愛(ài)立信是網(wǎng)絡(luò)和通訊基礎(chǔ)設(shè)備供應(yīng)商,它開(kāi)發(fā)的快速無(wú)線移動(dòng)通訊網(wǎng)絡(luò)得到業(yè)界廣泛認(rèn)可。最近愛(ài)立信的試驗(yàn)成功達(dá)到了5G網(wǎng)速,但在這次對(duì)話中,衛(wèi)翰思卻后退一步,談到了似乎早就已經(jīng)成為歷史的2G網(wǎng)速。 ????現(xiàn)在為了適應(yīng)更快的數(shù)據(jù)傳輸速度,各家公司都在不斷更新移動(dòng)應(yīng)用程序。愛(ài)立信公司決意與互聯(lián)網(wǎng)企業(yè)攜手,保障4G網(wǎng)絡(luò)尚未覆蓋的新興市場(chǎng)客戶(hù)也能使用這些應(yīng)用程序。迄今為止,愛(ài)立信已經(jīng)與Facebook合作創(chuàng)建了一所創(chuàng)新實(shí)驗(yàn)室,爭(zhēng)取未來(lái)能有超過(guò)10億的新興市場(chǎng)用戶(hù)可以在聯(lián)網(wǎng)設(shè)備上使用Facebook應(yīng)用程序。 ????愛(ài)立信放慢節(jié)奏背后自然有它的動(dòng)機(jī)。“雖然我們有全球化的規(guī)模,”衛(wèi)翰思說(shuō)。“但是并不是世界上所有地方都覆蓋了4G網(wǎng)絡(luò)。事實(shí)上,全球只有2億4G用戶(hù)。”衛(wèi)翰思預(yù)測(cè)未來(lái)五年內(nèi),以移動(dòng)為中心的新興市場(chǎng)中會(huì)有10億左右新用戶(hù)入網(wǎng)。他們需要的是在沒(méi)有4G網(wǎng)絡(luò)的環(huán)境下也能夠愛(ài)立信移動(dòng)網(wǎng)絡(luò)中運(yùn)行的應(yīng)用程序。愛(ài)立信現(xiàn)在正努力吸引更多用戶(hù)使用移動(dòng)網(wǎng)絡(luò),而它最大的競(jìng)爭(zhēng)對(duì)手是中國(guó)企業(yè)華為。愛(ài)立信的業(yè)務(wù)遍布180多個(gè)國(guó)家,它仍然在爭(zhēng)取更大的市場(chǎng)份額。 ????“我們必須明白,以現(xiàn)有的網(wǎng)絡(luò)為基礎(chǔ),我們還能有什么創(chuàng)新”,衛(wèi)翰思計(jì)劃繼續(xù)攜手互聯(lián)網(wǎng)企業(yè),讓更多的用戶(hù)使用移動(dòng)技術(shù)。他說(shuō):“在我們的社會(huì)中,巨大的規(guī)模能改變很多。”(財(cái)富中文網(wǎng)) ????譯者:Joseph |
????Brainstorm Tech 2014 kicked off with a conversation between Fortune’s Michal Lev-Ram and Hans Vestberg, CEO of Ericsson. Ericsson, a supplier of networking and communications infrastructure, has made its mark in wireless by developing faster mobile data speeds. Ericsson has even had successful recent experiments in 5G speeds, but today Vestberg took a step back to talk about what might seem like ancient history: 2G speeds. ????As companies continue to update their mobile applications for faster data speeds, Ericsson has decided to partner with Internet companies to help applications stay accessible for non-4G speed customers in emerging markets. So far, Ericsson has held an innovation lab with Facebook FB 2.35% with the goal to get more than 1 billion new people from emerging markets online using Facebook’s services on connected devices. ????Ericsson has the incentive to slow things down.”We have the global scale,” said Vestberg, “but not everyone has 4G in the world. In fact, only about 200 million people have 4G.” Vestberg predicts that the next billion people will come online in mobile-centric emerging markets within the next five years, and they will need applications that can work in non-4G areas on Ericsson’s mobile networks. Ericsson is also facing major competition from Chinese company Huawei to get more people using mobile networks. Ericsson, which operates in more than 180 countries, is in a race to scale even larger. ????“We need to understand what innovation will be built on top of our networks,” said Vestberg, who wants to continue to partner with Internet companies to make mobile technology accessible. “Enormous scale can transform a lot in our society.” |
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