????麥當勞（McDonald）的新版吉祥物Happy一直被戲稱為“太嚇人”，至少在一些觀察家看來的確如此：擬人的大牙齒；瘋狂凸出的大眼睛；還有纖細得有些怪異的胳膊。而這個吉祥物的另一面也令人擔憂：這很明顯是焦點小組驅動的公司官僚機構為了滿足內部支持者們的產物，而不是來自一支創(chuàng)意團隊的原創(chuàng)作品。

????吉祥物Happy明顯受到海綿寶寶的啟發(fā)，不難想象，它肯定經過了一遍又一遍地測試，接受了一系列顧問的嚴格審查，并且不斷調整，直到沒有人感到被冒犯。但這只是在它未公開亮相之前。Happy公布以后，幾乎所有人都感覺不舒服。但令人恐懼的Happy并不不是一個人人。讓我們來看看還有哪些令消費者不寒而栗的吉祥物吧。

????McDonald's (MCD, Fortune 500) new mascot, Happy, has been called "terrifying." And so it is, at least to some observers, what with its oversized, human-looking teeth; its crazed, bulging eyes; and its freakishly attenuated arms. But it's disturbing on another level, too: it was clearly the work of a focus-group-driven corporate bureaucracy trying to satisfy a lot of internal constituencies, as opposed being the original work of a creative team.

????Obviously inspired in part by Spongebob Squarepants, it's easy to imagine that Happy was tested and retested, subjected to the scrutiny of a battery of consultants, and tweaked and retweaked until nobody was offended. That was until it was unleashed on the public -- at which point nearly everybody was offended. But as horrifying as Happy might be, he's got lots of company. See who else makes consumers squirm.