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阿里巴巴任命前百事高管領(lǐng)導(dǎo)全球公關(guān)事務(wù)

阿里巴巴任命前百事高管領(lǐng)導(dǎo)全球公關(guān)事務(wù)

Benjamin Snyder 2014年05月15日
繼上周提交IPO文件后,阿里巴巴認(rèn)命了新的公關(guān)事務(wù)領(lǐng)導(dǎo)人。這位高管有著輝煌的職業(yè)經(jīng)歷,馬云稱他將幫助阿里巴巴向海外市場傳遞公司使命:讓天下沒有難做的生意。

????中國電子商務(wù)巨頭阿里巴巴(Alibaba Group)引發(fā)轟動的IPO計(jì)劃宣布后不久,吉姆?威爾金森被任命為其全球公關(guān)事務(wù)領(lǐng)導(dǎo)人。自宣布IPO計(jì)劃以來,阿里巴巴在媒體的曝光率大增,這意味著當(dāng)威爾金森在未來數(shù)周走馬上任后,迎接他的將會是一個異常忙碌的開局。

????威爾金森曾于2012年加入百事可樂公司(PepsiCo),擔(dān)任百事可樂全球企業(yè)溝通執(zhí)行副總裁。在此之前,他曾任美國前財(cái)政部長亨利?保爾森的幕僚長及辦公室主任。他還曾擔(dān)任美國前國務(wù)卿賴斯的高級顧問。

????阿里巴巴執(zhí)行董事長馬云在一份聲明中指出,“在阿里巴巴為全球企業(yè)家和中小企業(yè)擴(kuò)張平臺的過程中,我們應(yīng)該任命具備豐富的跨地域溝通經(jīng)驗(yàn)的合適人選,這一點(diǎn)尤為重要。”

????“吉姆的領(lǐng)導(dǎo)力、全球經(jīng)驗(yàn)及過去的成功記錄將幫助阿里巴巴向海外市場傳遞公司使命:讓天下沒有難做的生意(to make it easy to do business anywhere),”馬云補(bǔ)充道。

????威爾金森的工作地點(diǎn)將位于舊金山。他將接替約翰?斯比利奇的職務(wù),后者目前已調(diào)任阿里巴巴國際電子商務(wù)業(yè)務(wù)拓展副總裁。上周,阿里巴巴提交了IPO申請擬融資10億美元,在今年夏末沖刺IPO過程中,該數(shù)額極有可能提高。(財(cái)富中文網(wǎng))

????譯者:喬樹靜/汪皓

????Jim Wilkinson has been named to lead Alibaba Group's worldwide public relations efforts days after the Chinese e-commerce giant announced plans for a blockbuster initial public offering. With the announcement, the company has been getting a boost in press coverage, which means Wilkinson will likely have his hands full as he begins in the next few weeks.

????At PepsiCo (PEP), Wilkinson served as executive vice president of communications since he joined in 2012. Before that, he was the former chief of staff for former U.S. Treasury Secretary Henry Paulson. He also served as a senior advisor to former U.S. Secretary of State Condoleezza Rice.

????According to Alibaba's executive chairman Jack Ma in a statement, "As Alibaba extends our platform for entrepreneurs and small businesses around the world, it is important that we have the right people in place who have a track record of building bridges across geographic boundaries."

????"Jim's leadership, global experience and successful track record will help Alibaba bring the message of our mission to markets outside China: to make it easy to do business anywhere," the billionaire added.

????Wilkinson will be based in San Francisco and takes over from John Spelich, who is set to serve as Alibaba's vice president of international e-commerce business development. The company filed for a $1 billion IPO last week, but that amount will likely increase in the run-up to the IPO, which is expected in late summer.

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