????生產(chǎn)力應用開發(fā)商印象筆記首席執(zhí)行官菲爾?利賓稱：“移動應用作為一個概念已經(jīng)沒多大意義了。”

????菲爾?利賓是大受歡迎的生產(chǎn)力應用開發(fā)商印象筆記（Evernote）的首席執(zhí)行官，他最近對“物聯(lián)網(wǎng)”這個術語頗有微辭。

????所謂物聯(lián)網(wǎng)是指任何聯(lián)入互聯(lián)網(wǎng)的設備、應用、可穿戴物品甚至任何物體。利賓認為“物聯(lián)網(wǎng)”一詞糟糕透頂。用他的話說，“物聯(lián)網(wǎng)”是“有史以來最糟糕、最令人討厭的名字”。利賓在上周四參加 F.ounders大會時說這番話的。F.ounders是每年在紐約納斯達克股票交易市場定期舉辦的科技界領袖私人聚會。

????利賓語不驚人死不休的理由是什么？他預計物聯(lián)網(wǎng)，也稱互聯(lián)設備（或者隨便怎么稱呼都行）的數(shù)量將非常龐大。互聯(lián)設備的想法“超級棒”，但名字取得非常失敗，利賓揶揄說。【他還開玩笑稱，最近大熱的心臟出血（Heartbleed，最近的OpenSSL安全漏洞）是很好的正面教材，取名深刻形象，頗具大牌風范。】

????利賓稱，物聯(lián)網(wǎng)設備的數(shù)量太多了，移動應用今后最終會被淘汰【當然，印象筆記也不例外。過去四年來，它一直是蘋果（Apple）應用程序商店最受歡迎的25大生產(chǎn)力應用之一。】。

????“移動應用作為一個概念已經(jīng)沒多大意義了，”利賓說。“最簡單的例子就是電視和手表。”

????原因在于人們對可穿戴設備的單位使用時間將大大縮短，沒有時間打理應用。

????隨著人們向體積更小、速度更快、使用更便捷的計算機系統(tǒng)遷移，每種設備的單位使用時間每次都會縮短。我們經(jīng)歷了從臺式機到筆記本的遷移、然后是智能手機和平板電腦，現(xiàn)在又輪到可穿戴設備和互聯(lián)設備了。之前，我們每次使用臺式機或筆記本的時間都在兩到三小時，而對于智能手機上，每次只需兩三分鐘，但每天頻率多達50次。傳統(tǒng)計算機的使用時間很長，所以我們通常會使用功能齊全的文檔處理和數(shù)據(jù)庫軟件。對于手機，兩三分鐘的時間成就了移動應用程序的繁榮。

????利賓稱，但隨著可穿戴設備的發(fā)展，單位使用時間將從兩分鐘迅速減少到兩秒鐘。未來的挑戰(zhàn)將是，如何使人們每天擁有1000次富有成效的一秒鐘。移動應用程序在可穿戴設備的世界里將變得無足輕重，因為“如果每次交互時間都只有一秒鐘，人們絕對沒時間思考應用程序。它必須更接近于服務。”

????對于移動應用程序開發(fā)商而言，也許到了改變思路的時候。當然，前提是他們必須認可利賓的看法，即可穿戴設備和互聯(lián)網(wǎng)將超越移動設備。

????利賓說：“印象筆記和其它進行轉型的公司必須變成隨時待命的服務。在增強智能領域，理想的設計是‘大象無形’，但又確實管用。”（財富中文網(wǎng)）

????譯者：項航

????

????"Apps as a concept don't make a whole lot of sense anymore," says Phil Libin, CEO of the productivity app maker Evernote.

????Phil Libin, CEO of the popular productivity app company Evernote, has an issue with the phrase "the Internet of Things."

????It has come to refer to any device, appliance, wearable, or object that's connected to the Internet, and Libin thinks that's just awful. In his words, it's "the worst and most obnoxious name ever." His comments were made from the stage at F.ounders, an annual private gathering of tech company leaders held at the NASDAQ Stock Market in New York Thursday.

????The reason for his ire? He predicts the Internet of Things, or connected devices, or whatever you want to call it, will be huge. Connecting devices is a "super-important idea," he said, but it's being undermined by a terrible name. (Heartbleed, on the other hand, has done a much better job with its branding, he joked.)

????The Internet of Things will be so huge, Libin said, that it will eventually make apps obsolete (yes, even Evernote, which has been among the top 25 productivity apps in Apple's App Store for the past four years).

????"Apps as a concept don't make a whole lot of sense anymore," Libin said. "They don't make sense on your TV, or on your watch."

????That's because session length for wearables will shrink. We won't have time for apps, he said.

????Session length shrinks each time we move to a smaller, faster, more convenient computing system. We went from desktop computers to laptops, and then to smartphones and tablets, and now to wearables and connected devices. We use desktop computers, or laptops, for two to three hours, and we use smartphones for two or three minutes at a time, 50 times a day. On computers with long session lengths it makes sense to use powerful software with files and databases. On phones, it makes more sense to use apps for our two-minute interactions.

????But when we move to wearables, session length will drop from two minutes to two seconds, Libin said. The challenge will be figuring out how to make someone productive for one second at a time, 1,000 times a day. Apps are irrelevant in the world of wearables, because "when any given interaction is a second long, you definitely don't have time to think about apps," Libin said. "It has to be more of a service."

????It's a design challenge that any app maker will need to figure out if they agree with Libin that wearable computing and the Internet of Things will eventually overtake mobile.

????"Evernote and other companies that make this transition will have to be a service that's just there," he said. "The right design in augmented intelligence is stuff you don't notice. It just sort of works."?????