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IBM陷入雙重困境

IBM陷入雙重困境

Kevin Kelleher 2014年03月19日
IBM多年來在科技巨頭中一枝獨秀。但羅睿蘭開始擔任CEO兩年后,IBM開始陷入了一個雙重的困境:一方面,公司的收入在持續萎縮;另一方面,公司提出了雄心勃勃的每股收益目標,但實現起來有些力不從心。

????多年來,IBM在科技巨頭中堪稱一枝獨秀:盡管收入增長遲緩,卻仍為投資者所青睞。原因在于,這家公司一直在堅定不移、巧妙高明地一步步提高自己的每股收益數字。但羅睿蘭出任CEO兩年后,IBM陷入了困境:公司收入持續萎縮的同時,雄心勃勃的每股收益目標也變得難以企及。

????去年,IBM的股價下跌了13%,遠遠比不上同期標準普爾500指數(S&P 500)19%的漲幅。而之前4年,IBM的表現一直優于標普500指數,漲幅高達126%,跑贏了基準指數標普500的97%漲幅。

????IBM用一份路線圖向投資者承諾:到2015年實現每股收益20美元。這是一個了不起的目標,特別是考慮到2002年這家公司的每股收益只有1.81美元。過去IBM也設定過類似的目標:上一份路線圖承諾到2010年實現每股收益10美元的目標,結果提前一年就實現了目標。

????但這一次,有些人開始擔憂IBM打算如何實現新的目標。這其中甚至包括IBM自己。IBM上周發布了年度報告,其中,羅睿蘭在致股東信中寫到:“公司表現未能達到我們的預期”,2013年收入和營運利潤雙雙下滑。但IBM下定決心,采用一切可能的方式實現每股收益20美元的目標。

????部分分析師表示,IBM公司有很多手段可以推高每股收益,包括激進的回購和裁員,因此路線圖其實無關緊要。例如,上一季度IBM的收益之所以超出華爾街預期,很大程度上是由于稅額較低。今年,IBM將服務器業務以23億美元的價格賣給了聯想(Lenovo),也將給它的業績帶來幫助。

????鑒于所有這些手段和工具,華爾街預計IBM有望能實現目標。但所有這些手段都忽視了損益表中的另一項重要內容——收入。過去7個季度,IBM收入一直在持續萎縮。分析師預計,2014年全年IBM的收入將繼續下降。

????IBM的收入來自從軟件到硬件、再從咨詢到外包IT服務的眾多部門。過去2年,軟件是IBM唯一一個收入持續增長的部門。IBM最大的業務部門——全球IT服務去年收入減少了4.3%。收入下降最大的是服務器、存儲等硬件業務:去年下降了18%,再之前的2012年下降了8%。

????硬件收入下降已經呈現出加速的跡象:去年第四季度下降了26%。據市場調研公司蓋特納(Gartner)估計,去年第四季度全球服務器銷售下降了6.6%。盡管市場萎縮,IBM的市場占有率仍從上年同期的34.5%降至了26.5%。

????For years, IBM (IBM) was that rare tech giant: beloved by investors despite sluggish revenue growth. That was because the company was as determined as it was clever about ratcheting up its earnings-per-share figure. But two years into Ginni Rometty's tenure as CEO, the company faces a double dilemma: Revenue is shrinking while the company is having trouble hitting its ambitious EPS targets.

????IBM's stock is down 13% over the past year, while the S&P 500 (SPX) is up 19% in the same period. Over the previous four years, IBM had been outperforming the S&P 500, rising 126% to the benchmark index's 97%.

????IBM made a pledge to investors in the guise of a roadmap: generate $20 in earnings per share by 2015. It's an impressive goal, especially when you consider that the company's EPS in 2002 was only $1.81 a share. IBM has set out similar goals -- an earlier roadmap vowed $10 EPS by 2010 and reached that figure a year early.

????But this time some are wondering how the company will get there. Including IBM. In the company's annual report released this week, Rometty wrote in a letter to shareholders that "our performance did not meet our expectations" as revenue and operating income both declined in 2013. Yet IBM is determined to reach that $20 EPS goal in any way it can.

????Some analysts have suggested the company has so many levers to pull in driving earnings per share higher, like aggressive buybacks and layoffs, that the roadmap has lost relevance. IBM beat the Street's profit forecast last quarter, for example, largely because of lower taxes. This year, it will be aided by the $2.3 billion sale of its server business to Lenovo.

????With all those levers, Wall Street is expecting IBM to reach the targets. But all while overlooking another important line on the income statement: revenue. IBM's revenue has been shrinking for the past seven quarters. Analysts expect the company to see revenue decline again throughout 2014.

????IBM's revenue comes from a broad array of divisions, from software to hardware to consulting to outsourced IT services. Over the past two years, software has been the only division to see consistent growth. The largest segment, global IT services, fell 4.3% last year. The biggest decline came from hardware like servers and storage: down 18% last year after falling 8% in 2012.

????The revenue decline in hardware has been showing signs of accelerating, falling 26% in the fourth quarter. Gartner estimates that sales of servers around the world fell 6.6% in the quarter. Even within that shrinking market, IBM saw its share slide to 26.5% from 34.5% in the year-ago quarter.

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