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在競爭對手Airbnb的陰影中悄悄成長

在競爭對手Airbnb的陰影中悄悄成長

Miguel Helft 2014年03月18日
Airbnb自然是旅行房屋租賃市場最引人矚目的公司之一,是媒體聚光燈下的寵兒。相對而言,HomeAway可能顯得有些沉默,但它一直在成長壯大。跟Airbnb這個明星對手之間最大的不同是:它已經(jīng)賺到錢了。

????沙爾普斯稱,最近兩個網(wǎng)站的業(yè)務(wù)重疊部分越來越多,但總體比例依然很小。他表示,HomeAway大約6%的物業(yè)同時(shí)也在Airbnb上展示,而在幾年前僅有2%。重疊最多的市場靠近Airbnb的舊金山總部,比如納帕和索諾馬等,以及HomeAway奧斯丁總部周邊的市場。

???他最大的挑戰(zhàn)并不是容忍媒體后起之秀的的關(guān)注,而是如何在增加免費(fèi)展示的同時(shí),不影響HomeAway網(wǎng)站上物業(yè)供應(yīng)和潛在承租人需求之間的平衡。目前,這家公司的一支數(shù)學(xué)家團(tuán)隊(duì)正在解決相關(guān)的問題:既要確保免費(fèi)展示的數(shù)量充足,以帶來預(yù)定量,同時(shí)又不能傷害在網(wǎng)站上付費(fèi)展示的業(yè)主的利益。

????沙爾普斯說:“到目前為止似乎一些順利,但這是一種新的模式。而只要出現(xiàn)新生事物,人們總免不了擔(dān)心。”他隨后又補(bǔ)充說:“我對這種模式的擔(dān)憂遠(yuǎn)超過對競爭的擔(dān)憂。”(財(cái)富中文網(wǎng))

????譯者:劉進(jìn)龍/汪皓

????Sharples says that the overlap between the two sites has grown recently, but remains small. Roughly 6% of HomeAway's properties are also listed on Airbnb, he says, up from about 2% a couple of years ago. The markets with the most overlap are those close to Airbnb's San Francisco headquarters, like Napa and Sonoma, and those close to HomeAway's headquarters in Austin.

????Other than putting up with the publicity surrounding his upstart competitor, one of Sharples' biggest challenges is working to increase free listings without upsetting the balance between the supply of properties and the demand from potential renters on the HomeAway websites. A team of mathematicians at the company is working on a related problem: making sure the free listings appear prominently enough so that they generate bookings, all the while not hurting those who are paying to list on the site.

????"It appears to be working pretty well so far, but it's new," says Sharples. "And when anything is new you worry about it." Then he adds: "I worry about that far more than about competition."

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