硅谷揭秘新書扎堆上市
????硅谷的故事總是最令人神往。問問在那里工作和生活的人就知道了。 ????無論這種說法是否夸張,那些熱衷于科技領域故事的人今后幾周都應拭目以待,因為即將涌現(xiàn)出大量這樣的故事,足以讓人目不暇接。最近,三本重磅作品即將問世,內容涉及四家知名的科技公司。在過去大約一周時間里,三家主要平面媒體分別節(jié)選了這三本書的一部分內容。每篇節(jié)選都引人入勝,一定會挑起業(yè)內人士閱讀的興趣——如果作者運氣好的話,還會引起公眾的關注。 ????第一篇涉及科技行業(yè)的節(jié)選來自佛瑞德?沃格爾斯坦即將推出的新書《鏖戰(zhàn):谷歌和蘋果開戰(zhàn)引發(fā)革命》(Dogfight: How Google and Apple Went to War and Started a Revolution)。這本書定于11月12日上市。上周末,《紐約時報》雜志(The New York Times Magazine)刊登了它的開篇部分。沃格爾斯坦曾在本刊工作過七年,目前為《連線》(Wired)雜志撰稿。《紐約時報》雜志刊登的節(jié)選盡現(xiàn)了iPhone手機剛剛問世那段時間的日子,其中的細節(jié)耐人尋味。如果對谷歌的安卓(Android)手機操作系統(tǒng)涉世之初的情況也有同樣詳細和精彩的描寫,這本書一定會成為這些領域的必讀之作。 ????《時代》(Times )雜志繼續(xù)著它的科技文學之旅——這個周末該雜志將刊登尼克?比爾頓的新書《Twitter孵化記:一段金錢、權力、友誼和背叛交織的真實往事》(Hatching Twitter: A True Story of Money, Power, Friendship and Betrayal)中的一部分。這本書定于11月5日上市。在本文介紹的三位作者中,比爾頓年紀最小,但可能也是最尖銳的批判型硅谷觀察人士。所節(jié)選的內容包括Twitter創(chuàng)立時期以及和涉及這家公司的傳聞軼事。它會讓不少在舊金山地區(qū)的人感到不安,而其中最不安的將是最近登上《財富》(Fortune)雜志封面的杰克?多西。多西是Twitter聯(lián)合創(chuàng)始人,曾任首席執(zhí)行官,目前是這家公司董事長。他還是移動支付技術公司Square的首席執(zhí)行官,后者是一家歷史更短的初創(chuàng)型企業(yè)。比爾頓對多西的描述頗令人吃驚。他把多西刻畫成了一個不誠實、惺惺作態(tài)而且詭計多端的經(jīng)營者;他認為多西篡改了自身的形象,還操縱著眼光不如比爾頓敏銳的潮流引領者(我也受到操縱了嗎?你們得在讀了比爾頓的作品之后才能做出判斷)。這篇節(jié)選具有漫談風格,和沃格爾斯坦的文字相比就像糖塊之于重金屬。不過,看看這本書還會爆出哪些猛料將是件有意思的事情。 ????就我們已經(jīng)看到的節(jié)選內容而言,布拉德?斯通的《全能商店:杰夫?貝佐斯和亞馬遜時代》(The Everything Store: Jeff Bezos and the Age of Amazon)有希望成為這三本新書中的佼佼者。斯通是《彭博商業(yè)周刊》(Bloomberg Businessweek)撰稿人,上周四,這份刊物用書中的一大段文字作為自己的封面文章【這本書定于10月22日出版,目前已經(jīng)登上亞馬遜(Amazon.com)百大最暢銷圖書排行榜。亞馬遜會不會、以及如何推廣這本書將是一件格外有趣的事情)。如果也要用食品進行比喻的話,這部令人期待的作品就像自助餐,對任何人來說都有可取之處。《彭博商業(yè)周刊》節(jié)選的內容對之前已經(jīng)報道過的事件和趣聞進行了大幅度擴充——其中包括去年我就貝佐斯所寫的封面文章;同時,它在描寫亞馬遜冷酷無情的商業(yè)戰(zhàn)術以及貝佐斯作為創(chuàng)業(yè)者和經(jīng)理人的心路歷程時所達到的高度遠遠超過了之前的所有作品。這篇節(jié)選以貝佐斯生父的故事結尾。這部分文字非常扣人心弦,我在這兒再多說哪怕一句話都會破壞它。所以大家還是自己去看吧。想知道原因嗎?歸根到底,科技領域中的人物和企業(yè)都相當有吸引力。(財富中文網(wǎng)) ????譯者:Charlie? |
????Silicon Valley is the most fascinating story around. Just ask the people who live and work there. ????Hyperbolic or not, those who live for stories about tech should clear their schedules in the next few weeks: They are going to have plenty to read to keep them busy. Three important books about four significant technology companies are coming out soon. Each has been excerpted in a major publication in the last week or so. Each contains delectable morsels that will whet the appetite of the cognoscenti and, if the authors are lucky, attract the interest of the general public as well. ????The first excerpt to hit the tech scene was from Fred Vogelstein's upcoming book, "Dogfight: How Google and Apple Went to War and Started a Revolution." The book is due out Nov. 12, and its opening section ran in The New York Times Magazine last weekend. Vogelstein worked at Fortune for several years and currently contributes to Wired. The Times excerpt is chock full of instructive details about the early days of the iPhone. If the tidbits about the early days of Google's Android mobile operating software are as detailed and as good, Vogelstein's book will be a must read around these parts. ????Continuing its techfest, the Times Magazine this coming weekend will run a portion of its own Nick Bilton's book, "Hatching Twitter: A True Story of Money, Power, Friendship and Betrayal,"due out Nov. 5. Bilton is the newest arrival of the three authors featured here, and perhaps the sharpest-edged and critical observer of the Silicon Valley he has encountered. The excerpt, covering the founding days and apocryphal tales of Twitter, is going to make more than a few people around San Francisco uncomfortable, but none more so than recent Fortune cover boyJack Dorsey. Dorsey is a co-founder of Twitter, its original CEO, and currently its chairman, all while he also is CEO of Square, a newer startup. Bilton paints a devastating portrait of Dorsey as a deceitful, disingenuous, Machiavellian operator who has massaged his image while manipulating style makers with less discerning eyes than Bilton. (Was I one of the manipulated? You'll have to be the judge after reading Bilton's article.) Bilton's excerpt is gossipy and as such feels like candy to Vogelstein's heavy meal. It will be interesting, though, to see what other bombshells await in the full book. ????Based only on the excerpt we've been shown, the best of the new books promises to be Brad Stone's "The Everything Store: Jeff Bezos and the Age of Amazon." Bloomberg Businessweek, where Stone is on staff, released a massive chunk of the book Thursday as its cover story. (The book itself is out Oct. 22 and already is ranked in the top 100 of Amazon.com's bestsellers. It will be exceedingly interesting to see how and if Amazon markets Stone's book.) Sticking with the food metaphor, this promises to be a smorgasbord, with something for everyone. The Businessweek excerpt contains generous expansions of stories and tidbits that have been told before -- including in my cover story last year on Jeff Bezos -- but goes well beyond anything that ever has been written about Amazon's (AMZN) ruthless business tactics and Bezos's mentality as an entrepreneur and manager. The magazine piece concludes with a yarn about Bezos's biological father that is so gripping that for me to say anything more about it would cast me in the role of a churlish spoiler. So read it yourself. Because guess what? The people and companies in the technology industry are pretty fascinating after all. |