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社交媒體熱潮五大明星公司

社交媒體熱潮五大明星公司

《財富》 2013-09-09
社交媒體誕生近10年來,越來越多的公司都開始全面使用社交工具,工商業界在社交媒體領域的支出也越來越高。美國研究機構今年2月的一項調查顯示,未來五年,各公司用于社交媒體的營銷預算將會翻一番。而在這股潮流中,我們今天介紹的5家公司堪稱明星。

最佳招聘

太平洋西北國家實驗室

實驗室的招聘人員通過關注微博內容,找出隱藏在茫茫人海中的人才。

????公司網站及社交媒體賬號:pnl.gov; @PNNLNews

????2011年3月,美國能源部(Department of Energy)下屬的太平洋西北國家實驗室(Pacific Northwest National Laboratory)希望聘請一名核能工程師擔任顧問,條件是日語流利,美國公民,安全調查符合規定,能夠幫助實驗室,與美國核能管理委員會(Nuclear Regulatory Commission)合作,共同應對日本福島核危機。

????招聘總監羅布?德洛姆格爾求助于職業社交網站LinkedIn,這個網站為他提供了候選人清單,但從這份清單中很難看出到底誰才是最合適的人選。于是他注意到一位潛在人選——愛達荷大學(University of Idaho)教授阿基拉?德宏。他在LinkedIn創建了一個群組,討論福島核災難。德洛姆格爾給他打了電話,當天他們就開始討論任職的問題。德洛姆格爾表示,LinkedIn是很好的挑選人才的地方。不過要尋找科學家,最好的社交站點是他們與同行討論工作的論壇和群組。——J.H.(財富中文網)

????譯者:劉進龍/汪皓

????

Best in hiring

Pacific Northwest National Laboratory

The lab's recruiter tracked down an almost-impossible-to-find hire by following his posts.

????pnl.gov; @PNNLNews

????In March 2011 the Pacific Northwest National Laboratory, a Battelle-operated unit of the Department of Energy, was looking to hire as a consultant a nuclear engineer who spoke fluent Japanese, was a U.S. citizen, and had appropriate security clearance to help the lab, in partnership with the Nuclear Regulatory Commission, respond to the Fukushima nuclear disaster.

????Recruiting director Rob Dromgoole turned to professional networking site LinkedIn (LNKD), which offered him a shortlist of candidates, but it was hard to tell who might be a good fit. Then he noticed that one prospect, University of Idaho professor Akira Tokuhiro, had created a LinkedIn Group to discuss the disaster. Dromgoole called him up, and within a day they were discussing a position. Dromgoole says LinkedIn is good for screening, but the best social sites for finding scientists are the forums and groups they visit to discuss their work with peers. --J.H.

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