收購黑莓有什么好處?
????蘋果從來沒有搞過幾十億美元的大收購,但現在可能也該到了打破這個慣例的時候了。近來蘋果的大量市場份額被谷歌的Android所蠶食,后者則憑借以三星(Samsung)Galaxy系列為代表的“機海戰術”突飛猛進。與此同時,蘋果的iTunes商店的收入也受到了Spotify等流媒體音樂服務以及Hulu和NetFlix等流媒體影視服務的打擊。如果蘋果收購了黑莓的安全數據網絡,可以使iPhone與其它智能手機高下立判,讓iPhone立刻成為美國企業界的不二之選。 ????谷歌以前就搞過很多大手筆,比如它先后收購了YouTube、DoubleClick和摩托羅拉移動(Motorola Mobility),所以它顯然不怕花大價錢買它想要的東西。黑莓10操作系統的一些優點正可彌補Android的一些不足。同時BBM功能的加盟也使它可以與蘋果的iMessage一爭長短。Android的應用已經能在黑莓10手機上流暢使用了,因此融合兩大平臺現有的軟硬件應該是相對容易的事情。 ????多年的驕傲自滿和管理失誤使今天的黑莓已經變成了昔日那個黑莓的一個影子。 ????如今的黑莓缺乏能讓它強勢回歸的渠道平臺。但是它的倉庫里仍然藏著一些寶貝。谷歌、蘋果、微軟三大移動平臺都可以利用海外資金收購這些寶貝,讓自己在移動平臺大戰中如虎添翼。現在唯一的問題就是價格了。(財富中文網) ????譯者:樸成奎 |
????Apple has never done a multi-billion dollar acquisition, but it may be time to break that streak. It has been rapidly losing market share to Google's Android platform, which spans an array of devices, including Samsung's Galaxy line of phones. Meanwhile, the company's revenue from its iTunes store is under attack by all-you-can-eat music services, like Spotify, and film and television services like Hulu and NetFlix (NFLIX). Gaining a secure network would set the iPhone apart from other smart phones and would instantly make the iPhone the choice for Corporate America. ????Google has done big deals in the past, like its acquisition of YouTube, DoubleClick and Motorola Mobility, so the company isn't afraid of dropping some major coin on what it wants. Adding features from Blackberry's 10 operating system would help smooth out some of Android's rough edges while adding BBM would allow it to finally compete against Apple's iMessage. Google's Android apps already interface well with the Blackberry 10 line of phones, so synergy with existing software and hardware should be relatively simple. ????Years of complacency and mismanagement turned Blackberry into a shadow of its former self. ????The company now lacks the distribution platform to make a comeback. Nevertheless, Blackberry still has some hidden gems locked up in its vault. By using virtually tax-free cash, Google, Apple or Microsoft can take those gems for a song and use them to gain an advantage in escalating struggle for dominance in the mobile market. It now all comes down to price. |