Happier公司

參賽亮點：娜塔莉?高根是前蘇聯的猶太難民，她在去年二月推出了應用程序Happier。高根稱其為“口袋里的情感書架”。用戶可以上傳一切能讓自己開心的東西，從記錄日常生活中點滴成功的帖子（“我拿了個特棒的停車位！”）到最喜愛的食物或地方的照片。這個應用程序只是萬里長征的第一步。高根想把快樂事業打造成一個媒體公司和生活方式的品牌。除了Happier電視和Happier視頻，高根還設想針對其他Happier產品的許可經營，如服裝、汽車，甚至一家Happier航空公司。

評委點評：Wasserman媒體集團CEO卡塞?瓦瑟曼表示：“我不確定Happier是否能輕松擊退競爭對手。”

Optensity公司

參賽亮點：許多坐擁海量數據的公司面臨著同一個問題：如何理解這些數據的真實含義。三年前，當時還在反恐咨詢機構A-T Solutions公司擔任副總裁的帕梅拉?艾莉亞就發現了這個問題，而且捕捉到了其中的商機。艾莉亞攜手 IT工程師斯科特?齊默一起創建了Optensity公司，他們推出的第一款產品AppSymphony主要應用于情報監視和偵察社區（Intelligence Surveillance and Reconnaissance，簡稱ISR），目前已有三家客戶正在用它剖析監測數據。借助這款產品，客戶可以迅速做出決策，而且無需擔憂數據的位置、格式化方式和演變方式。

評委點評：Greycroft公司的普通合伙人丹娜?塞托表示：“Optensity的客戶定位比較模糊，我認為應該給出一個具體的用戶案例。可以談談創業者的背景和Optensity的發展方向。”

優勝者：AnyRoad以壓倒性選票獲勝。正如雅菲兄弟在賽后的頭腦風暴科技晚宴上說的，他們現在面臨著一個新的挑戰：拿著Herman Miller公司提供的可觀獎金，怎么裝修舊金山的辦公室才最好呢？(財富中文網）

????譯者：珠珠

Happier

The pitch: ? A Jewish refugee from Soviet Russia, NatalyKoganKogan rolled out Happier last February, an app she describes as an "emotional bookshelf in your pocket." Users upload anything that makes them happy, from posts chronicling their small daily success stories ("I got a great parking spot!") to photos of their favorite foods or places. The Happier app is only the first step along the way, however, and Kogan hopes to build the business into a media company and lifestyle brand. In addition to "Happier TV" and "Happier Videos," Kogan envisions licensing Happier products, like clothes, cars, even a Happier airline.

Judge's comment: "I'm not sure Happier is a business that's easily defensible against others," remarked Casey Wasserman, CEO of the Wasserman Media Group.

Optensity

The pitch:? The problem facing many organizations sitting atop massive amounts of data is how to make any sense of it. Three years ago, Pamela Arya, then a vice president at the counterterrorism firm A-T Solutions, recognized and seized the opportunity. She co-founded Optensity with IT engineer Scott Zimmer and built AppSymphony, a product largely used within the Intelligence Surveillance and Reconnaissance, or "ISR," community by three clients to make sense of surveillance data.With it, clients can make decisions quickly without worrying about where the data is located, how it's formatted, and how it's changing.

Judge's comment: "It's a little murky who your customer base is," Settle commented. "I think you need to give a very specific use case. … Talk about your background, and offer a little vision of where it [Optensity] is going."

The winner: AnyRoad, by a landslide. As the Yaffe brothers put it at a Brainstorm Tech dinner post-victory, they have another challenge now: how to furnish their San Francisco offices with all that new Herman Miller loot.