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ZocDoc創始人:不懼失敗才能成功

ZocDoc創始人:不懼失敗才能成功

《財富》雜志 2013-07-04

在線醫生預約網站ZocDoc是目前炙手可熱的科技創新公司,但它也是公司創始人經歷失敗之后的成果。公司創始人塞盧斯?瑪索烏米說,嘗試后失敗也要比不嘗試強。我們從不害怕試驗失敗。每一次小小的失敗將提醒我們應該做出哪些改進,以提供更好的體驗。

????財富頭腦風暴技術會議(Brainstorm Tech Conference,7月22日至24日在科羅拉多州阿斯彭召開)定期匯集科技創新領域最優秀和最聰明的頭腦?!敦敻弧冯s志(Fortune)每周都會采訪一位與會者,讓他或她分享各自對商業、技術和創業的真知灼見。本周,我們邀請ZocDoc公司創始人兼CEO塞盧斯?瑪索烏米回答10個問題,內容涉及工作之外的生活、他最欽佩的公司,以及他給予年輕創業者的專業意見。以下是采訪實錄:

????你曾經得到的最佳建議是什么?

????我們的早期投資者之一維諾德?科斯拉認為,嘗試后失敗也要勝過不嘗試。我們已經把這條建議擺在了公司建設的核心位置。我們不斷地尋求優化公司各個方面的現狀——從產品的每一個新功能和顏色,到醫患溝通和客戶服務舉措,再到公司活動和公告——我們測試這些變化能否與不同的受眾產生共鳴。我們從不害怕試驗失敗。這些小失敗將提醒我們應該做出哪些改進,以提供更好的體驗。

????許多年輕人即將踏入嚴峻的就業市場,你對他們有什么話說?

????職場上的機會其實比你想象的更多。要保持靈活性,考慮一些你通常不會考慮的崗位和行業。在ZocDoc公司,我們根據求職者的內在能力招聘員工。我們錄用的許多員工所從事的職務其實并不是他們最初申請的工作。他們利用自身天賦所取得的巨大成績讓我倍感興奮。通常情況下,經過短短半年時間,我們就可以發現,一位非常有潛力的員工做得比那些經驗豐富的員工還好。所以,不要僅僅因為你的經驗與崗位描述不完全匹配就忽略某個潛在的工作機會——一個人可能取得的成就會讓他自己都大吃一驚。

????你在學校里學到的最重要的事情是什么?

????攻讀研究生時,一些人說成績并不重要,但我認識到,不僅成績很重要,我們在研究生院所做的一切事情都很重要。無論是你獲取的成績,還是你構建的各種關系,它們都將決定外界對你的印象,這些印象將你以后的人生產生重要影響?;ㄐr間接觸盡可能多的人,誰也想不到他們將以后什么時候能帶來什么樣的幫助。比如,ZocDoc的一些早期投資者都是我在研究生院結交的朋友。

????你有什么業余愛好?

????我很喜歡跑步,跑步可以讓我的頭腦清醒,還可以保持體形,同時還能夠探索這座城市。對我來說,與外界暫時斷開聯系非常重要。所以我把手機放在家里,只戴上一個小的 iPod Nano播放器,里面下載了當周iTunes榜單上的冠軍歌曲。此外,我還非常期待每個周末與朋友和家人共進早午餐。

????Fortune's Brainstorm Tech Conference (July 22-24 in Aspen, Colo.) regularly brings together the best and brightest minds in tech innovation. Each week, Fortune turns the spotlight on a different conference attendee to offer his or her own personal insight into business, tech, and entrepreneurship. This week, we asked ZocDoc Founder and CEO Cyrus Massoumi to answer 10 questions about life outside of work, the company he admires most, and industry advice for young entrepreneurs. His responses follow.

????What is the best advice you ever received?

????One of our early investors, Vinod Khosla, believes it's better to try and fail, than fail to try—advice we've put at the core of building our company. We're constantly looking to optimize our current functionality—from every new feature and color to patient communication and customer service initiatives to company events and announcements—we test how well they resonate with our various audiences. We aren't afraid to have failed experiments. These small failures inform us of what we can improve to provide a better experience.

????What would you say to a group of young people looking to enter the tough job market?

????There's more opportunity out there than you might think. Be flexible and consider a variety of roles and industries that you normally wouldn't. At ZocDoc, we hire based on candidates' intrinsic abilities. Many of our employees are hired for roles that differ from the job they originally interviewed for, and it's exciting to see how much success they can achieve by leveraging their natural abilities. Oftentimes we find that after just six months, the person with high potential outperforms those with high experience. So don't disregard a potential job opportunity just because your experience doesn't perfectly match up with the description—you'll be surprised what you might find.

????What was the most important thing you learned in school?

????In graduate school, some people say that grades don't matter, but I learned that not only do they matter—everything about what you do at school matters. From the grades you receive to the relationships you build, they all determine how you're perceived, which will come full circle later in life. Take the time to meet with as many people as you can, you never know how or when they might be able to help later on. For instance, some of ZocDoc's early investors are friends I met at school.

????What do you do for fun?

????I love to go running to clear my head, stay in shape and explore the city. It's important for me to disconnect, so I leave my phone at home and bring a small iPod Nano loaded with the songs at the top of the iTunes chart that week. I also look forward to brunch every weekend with my friends and family.

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