????史蒂夫?喬布斯是一個重視細節(jié)的人，從廣告到主旨演講的措辭等所有事情，都必須獲得他的最后批準(zhǔn)。因此，他創(chuàng)辦的公司重視廣告和新產(chǎn)品宣傳時涉及的應(yīng)用軟件也就不足為奇了。蘋果公司（Apple）不會透露應(yīng)用軟件的遴選過程（發(fā)言人拒絕對此予以置評），但毋庸置疑的是，如果一些應(yīng)用軟件出現(xiàn)在蘋果的商業(yè)廣告、甚至是蘋果主要新聞事件中，它們的受歡迎程度肯定更高。應(yīng)用軟件進入蘋果商店之前，軟件開發(fā)商接受蘋果的《程序許可協(xié)議》，向蘋果提供在合適時機使用軟件的正式許可。因此，如果應(yīng)用軟件成為蘋果市場營銷活動的一部分，它對軟件開發(fā)商來說不啻為一個驚喜。瀏覽上傳到視頻網(wǎng)站YouTube的所有蘋果商業(yè)廣告，大家會發(fā)現(xiàn)，觀眾想要確定其中涉及的應(yīng)用軟件的請求簡直數(shù)不勝數(shù)。

????盈洭科技有限公司（Vito Technology）開發(fā)的天文學(xué)應(yīng)用軟件星際漫步（Star Walk）和太陽系漫步（Solar Walk）多次出現(xiàn)在蘋果的廣告中，包括iPad 3演示。盈洭科技公司CEO維克多?托波爾科夫表示，這兩款應(yīng)用軟件成為蘋果公司宣傳活動的一部分之后，它們的銷量并沒有大幅提高，但是確實有助于保持它們在蘋果商店的王者地位。（星際漫步目前在英國十大教學(xué)應(yīng)用中排名第七位，而且始終是美國的十大應(yīng)用之一）蘋果公司強調(diào)了旅游、教育、音樂、新聞和游戲等領(lǐng)域的應(yīng)用軟件。但是某些應(yīng)用軟件只是出現(xiàn)的頻率更高，或是帶有更多炫耀的成分。今天，我們就為大家介紹一下蘋果最偏愛的一部分應(yīng)用軟件。

????Steve Jobs was a stickler for detail, requiring final approval on everything from ads to wording on his Keynote presentations. It's no surprise then that the company he built places similar attention to detail when choosing apps to highlight in its ads and new product promotions. Apple (AAPL,Fortune 500) won't talk about the selection process (a spokesman declined to comment), but there's little doubt that inclusion in an Apple commercial, or better yet, a launch video at one of Apple's major press events, can help boost an app's popularity. Developers agree to the company's Program Licensing Agreement before apps move to the App Store, giving the company full license to use material as it sees fit. Many app developers are therefore pleasantly surprised when their apps become part of Apple's marketing campaign. Tread through the comments section of any Apple commercial uploaded to YouTube, and you'll find numerous requests from viewers trying to identify the featured apps.

????Astronomy apps Star Walk and Solar Walk, both created by Vito Technology, have been featured in multiple Apple advertisements, including the iPad 3 presentation. Vito CEO Victor Toporkov says that inclusion in Apple promotions doesn't dramatically increase app sales for his astronomy apps, but it does help them retain a top position in the App Store. (Star Walk currently sits at No. 7 on the list of Top 10 education apps in the U.K. and routinely holds a Top 10 rating in the U.S.) Apple highlights apps from a number of categories, including travel, education, music, news, and games. But some simply appear more often, or with more fanfare, than others. Here's a look at some of the company's favorite apps.