2013全球汽車高管面臨大考
Alex Taylor III
2013-02-04
新的一年里,全球汽車巨頭的高管將迎來諸多考驗。消費者們捉摸不透的口味、市場的不確定性和宏觀經濟的種種變數都是汽車行業的高管們要面對的問題。
????喬納森 ?布朗寧:大眾汽車 ????因為新帕薩特(Passat)和甲殼蟲(Beetle)的熱銷,大眾汽車集團(Volkswagen Group)美國分公司的首席執行官布朗寧目睹了大眾去年的銷量猛增35%,達到438,133輛,而汽車業總體的銷量增幅只有13%。現在,大眾汽車距其2018年銷量80萬輛的目標已經行程過半。布朗寧表示,2013年大眾汽車將再度領跑全行業,但他必須在沒有任何旺銷車型的情況下做到這一點。 |
????7. Jonathan Browning: Volkswagen ????With the tailwinds from a new Passat and Beetle at his back, Browning, CEO of Volkswagen Group of America, saw sales shoot up 35% last year to 438,133 in an overall industry that rose only 13%. VW is now more than halfway towards its goal of selling 800,000 vehicles by 2018. Browning says VW will beat the industry again in 2013, but he will have to do it without the benefit of any new high-volume products. |