2013全球汽車(chē)高管面臨大考
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????約翰?德?尼?。河⒎颇岬?/strong> ????在奧迪公司（Audi）效力了20年后，德?尼琛2012年跳到了英菲尼迪（Infiniti）并移師香港出任首席執(zhí)行官，以重振這一豪華車(chē)品牌。他上任后的第一個(gè)動(dòng)作，就是發(fā)起了為英菲尼迪車(chē)型重新命名的會(huì)議，用字母“Q”來(lái)代表各車(chē)型。他說(shuō)：“我們的愿景很簡(jiǎn)單，就是要成為豪華車(chē)俱樂(lè)部的常任理事，而這個(gè)俱樂(lè)部如今主要是由德國(guó)品牌統(tǒng)治的。”要想實(shí)現(xiàn)這個(gè)目標(biāo)，尼琛要做的恐怕遠(yuǎn)不只是重新給品牌命名這么簡(jiǎn)單。 |
????11. Johan de Nysschen: Infiniti ????After 20 years at Audi, de Nysschen jumped to Infiniti in 2012 and moved to Hong Kong as CEO to relaunch the luxury brand. As a first step, he has devised a new naming convention for Infiniti models using the letter "Q." "Our vision is simple," de Nysschen says, "to secure permanent membership in the exclusive premium automobile club, a club that is today dominated by German brands." Expect that permanent membership to take a lot longer than renaming the cars. |
