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如何讓達沃斯發揮實效

如何讓達沃斯發揮實效

Vineet Nayar 2013-01-25
今天,世界經濟論壇反而成為一個“Facebook鎮”。人們去達沃斯只是為了告訴全世界,自己是多么的偉大。要不然為什么全球大佬皆匯聚一堂,但達沃斯論壇每年都沒有多少實際成果呢?但愿有更多的領導人只是來聆聽、沉思,并且學習。

????在我動身前往達沃斯出席世界經濟論壇(WEF)年會的前一天,有個電視節目攝制組對我進行了采訪,作為今年達沃斯報道的開場節目。記者在寒暄時問我:“你對今年達沃斯論壇有何期望?”我回答說:“我希望今年的達沃斯能更乏味些。”好吧,我只想說的是,她沒有取消這次采訪,但我們的咖啡變冷了。

????達沃斯是一個瘋狂的地方。短短五天之內就滿滿安排了200多場會議,2,000多名代表在街上穿來穿去,達沃斯小鎮的每一個角落都安排了許多研討會及各種會議,有太多的事情要做,也有太多的干擾。

????我把上述這些看法告訴我的一個朋友,他回復說:“呃,計劃就是這樣安排的。”全球諸多領導人以及諸如20國集團(G20,)、全球氣候變化會議(Global Climate Change Conference)以及東盟會議(ASEAN)都竭盡全力要把你的注意力從諸多真正的問題上轉移到別的地方。達沃斯論壇也是如此,他們把達沃斯論壇搞得過于忙亂,節奏過快,非常喧雜,而且非常光鮮閃耀,以至于沒人可以停下來質疑或反思。

????這是否可以解釋為什么全球大佬皆匯聚一堂,但達沃斯論壇每年都沒有多少實際成果的原因呢?

????所有的政策制定者、成功的企業高管,以及很會賺錢的富豪們:他們都在那里。然而,他們忙于對著麥克風發言或接受采訪,而且別忘了,飛機早已在超量預訂的機場里等候他們。

????我想知道,現在是否到了關掉引擎的時候了呢?世界經濟論壇太久以來一直都令人目眩神迷而且節奏飛快。現在是時候讓世界經濟論壇乏味些、節奏慢些。

????對于像我這樣需要停止自我陶醉的與會代表而言,還有什么地方會比達沃斯更適合放慢節奏的呢?我認為,世界經濟論壇的最大問題之一,就是有太多的人來達沃斯論壇發表講話,而不是來聆聽。但愿有更多的領導人只是來聆聽、沉思,并且學習,那么達沃斯論壇就會成為一個更有意義的活動。

????不幸的是,今天,世界經濟論壇反而成為一個“Facebook鎮”。人們去達沃斯只是為了告訴全世界,自己是多么的偉大,并且通過在Facebook上獲得數百萬個“喜歡”來贏得即時滿足感。這個阿爾卑斯山系小鎮已成為Facebook的“看看我”綜合癥最強烈的體現。要是有更多的達沃斯論壇代表關心他人,那么他們就會愿意學習最佳方法、分享經驗,并且尋找一些真正緊迫的全球性問題的解決辦法。

????更加麻煩的是世界經濟論壇的議程過多。按照任何標準來衡量,該論壇長達80頁的日程表都實在是太多了。世界面臨的諸多問題和困境絕對沒有那么多種多樣。為了檢驗這一假設,我向我在社交媒體網站上的受眾提問,要求他們提出自己希望今年世界經濟論壇領導人關注的問題。一個又一個的回復都提到了同樣的簡單事情:就業、可持續發展、腐敗、恐怖主義、教育以及民眾安全問題。

????A day before I left for Davos to attend the World Economic Forum (WEF), a TV crew interviewed me for a curtain raiser on the event. "What's your wish for WEF Davos this year?" the journalist asked me in our warm-up conversation. "I wish it's a bit more boring this year," I said. Well, let's just say she did not cancel the interview but our coffees went cold.

????Davos is a crazy place. With more than 200 sessions crammed into five days, over 2,000 delegates traversing the streets, plenty of workshops, meetings in every possible nook and corner of the town, there are too many things to do, too many distractions.

????I told this to a friend and he said, "Well, that's the plan." The global leaders and platforms like G20, Global Climate Change Conference, and the ASEAN conference are doing everything to take your attention away from the real issues. At Davos too, they make it too hectic, too fast, so loud, and so shiny that no one can pause to question or reflect.

????Does that explain why so little gets achieved at Davos every year, despite the fact that all the leaders who control the steering wheels to address the world's major problems are there?

????All the policy makers, rainmakers, and moneymakers: they're all there. But then again, they're too busy with the microphone, and let's not forget that the jet's already waiting for them in an overbooked bay.

????Has the time come to switch off the engines, I wonder? WEF's been fancy and exciting and fast for too long. It's time to make it boring and slow.

????What better place to slow things down than with Davos delegates like me who need to stop being enchanted with ourselves? One of the biggest problems of WEF, I believe, is that too many people come to Davos to talk and not to listen. If only more leaders came to just listen, reflect, and learn, the forum would then become a more meaningful event.

????Today, unfortunately, the WEF is a "Facebook town" instead. People only go to Davos to tell the world how great they are and get instant gratification by getting millions of "likes." The alpine town has become the most powerful embodiment of Facebook's "look at me!" syndrome. If only more Davos delegates were interested in others, they would care to learn best practices, share notes, and collaborate to find solutions to some truly pressing global problems.

????Adding to the trouble is the over-abundance of the WEF agenda. The event's 80-page program is too much by any standard. The world's problems and dilemmas are definitely not that diverse. To test the hypothesis, I asked my social media universe to nominate the issues they want the WEF leaders to focus on this year. Comment after comment cited the same, simple things: employment, sustainability, corruption, terrorism, education, and safety for the common man.

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