2013款林肯MKZ

????福特汽車正通過(guò)聲勢(shì)浩大的廣告營(yíng)銷攻勢(shì)，推動(dòng)林肯（Lincoln）躋身高端品牌之列。更多全新的林肯車正在進(jìn)入市場(chǎng)。不過(guò)，作為首款推出的車型，MKZ必將極大地影響人們對(duì)這些營(yíng)銷能否成功的看法。福特面臨的首要挑戰(zhàn)就是避免召回，而這個(gè)問(wèn)題一直困擾著它近期推出的車型。

2. 2013 Lincoln MKZ

????Ford (F, Fortune 500) is making a big advertising and marketing push to lift Lincoln into premium brand status. More new Lincolns are coming to market, but as the first, the MKZ will most influence perceptions about whether the effort has the makings of a success. One of Ford's first challenges will be avoiding the recalls that have plagued its recent launches.