飽腹感成為賣點

????通常我們想到健康食品總是考慮到它們的消極特性——低熱量，低脂肪和低糖等等。但隨著時代發展，食品行業開始更多關注健康食品的積極特性，例如加強飽腹感。食品研究公司敏特（Mintel）公司的創新和展望總監林?多恩布拉瑟說：“我們看到，越來越多的產品開始關注‘饑餓管理’，希望能提供更長久的飽腹感。”她具體舉例了老K食品（Special K）的“滿意谷物”（Satisfaction"cereal）和巴克斯特食品（Baxters'）的“抵餓湯”（Stay Full soups）。

Fullness as a selling point

????We usually think of healthy foods' negative qualities -- their lack of calories, fat, or sugar. Going forward, the industry will focus more on positive attributes like satiety, according to Lynn Dornblaser, director of innovation and insight at research firm Mintel. "What we're seeing is more products focused on hunger management, keeping you fuller longer," she says, pointing to Special K's Satisfaction"cereal and Baxters' Stay Full soups.