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奢侈品牌結(jié)隊(duì)逃離阿根廷(節(jié)選)

奢侈品牌結(jié)隊(duì)逃離阿根廷(節(jié)選)

Daniel Helft 2012-09-21
阿根廷試圖通過外匯管制來維持不斷萎縮的貿(mào)易順差,但這一做法也迫使拉夫?勞倫和CK這樣的全球性品牌退出布宜諾斯艾利斯。

????面對進(jìn)口壁壘、外匯管制和通脹狂飆,眾多奢侈品零售商開始逃離阿根廷。

????由于嚴(yán)苛的進(jìn)口限制甚至讓專賣店都無法備貨,美國品牌拉夫?勞倫(Ralph Lauren)上個月宣布將關(guān)閉位于首都布宜諾斯艾利斯的三家門店,其中包括在貴族區(qū)雷科萊塔的旗艦店,成為退出大軍的最新成員。

????為了應(yīng)對該國日益艱巨的營業(yè)環(huán)境,埃麥尼吉爾多?杰尼亞(Ermenegildo Zegna)、愛斯卡達(dá)(Escada)和CK內(nèi)衣(Calvin Klein Underwear)都已經(jīng)停業(yè)或者大幅收縮經(jīng)營。據(jù)當(dāng)?shù)孛襟w報(bào)道,法國珠寶品牌卡地亞(Cartier)也計(jì)劃在下個月關(guān)門大吉。

????出于維持不斷萎縮的貿(mào)易順差的考慮,克里斯蒂娜?費(fèi)爾南德斯總統(tǒng)去年晚些時候加緊了對進(jìn)口的控制。越來越多的阿根廷人試圖用比索來兌換美元,以保護(hù)其儲蓄不被位列全球最高水平的通脹所吞噬,但他們的努力也因?yàn)檎畬ν鈪R管制的加強(qiáng)而付之東流。

????而隨著阿根廷物價(jià)上漲,再加上歐洲游客由于本土經(jīng)濟(jì)危機(jī)而減少出游,在過去十年曾經(jīng)紅極一時的旅游業(yè)也風(fēng)光不再。

????面對物價(jià)飆升、市場對本幣信心不足和貿(mào)易順差一路下滑的挑戰(zhàn),政府只有祭出貿(mào)易保護(hù)主義的大旗,不得已的退出凸顯了外國公司在阿根廷的艱難處境。

????“情況很復(fù)雜,”前財(cái)政部官員米格爾?基格爾是一名經(jīng)濟(jì)學(xué)家,現(xiàn)任EconViews咨詢公司董事。他指出:“公司無法進(jìn)口正常運(yùn)作所需的貨物。此外,隨著國內(nèi)物價(jià)上漲,旅游業(yè)也在不斷萎縮。”

????對于有著“拉美巴黎”美譽(yù)的布宜諾斯艾利斯,失去這些國際知名品牌也讓該城的環(huán)球風(fēng)情黯然失色。

????“這些店鋪優(yōu)雅又堂皇,”全阿根廷最具巴黎風(fēng)情的阿爾韋亞爾大道就在雷科萊塔區(qū),上周末在那里逛店的克里斯蒂娜?畢達(dá)寧不由得感嘆道。“真舍不得它們離開。”

????拉夫?勞倫在聲明中宣稱只是暫時關(guān)門,但并未說明是否以及何時重新開張。

????去年,中央銀行外匯儲備縮水超過10%之后,即使民眾還在兌換處排隊(duì)購買美元,阿根廷仍然實(shí)施了外匯管制。由于在2001年高達(dá)950億美元的債務(wù)違約后一直無法在國際市場發(fā)行債券,該國亟需這些外匯儲備來償還外債。

????政府基本上禁止了外國公司將利潤匯出境外,以減少對外匯的需求。國民也被禁止購買外匯,迫使許多人在暑假前放棄了出國旅游的計(jì)劃。

????隨著經(jīng)濟(jì)放緩以及通脹持續(xù)削弱購買力,民眾的不安情緒與外匯管制共同作用,沉重打擊了費(fèi)爾南德斯總統(tǒng)的支持率。當(dāng)?shù)孛褚庹{(diào)查公司Management & Fit指出,當(dāng)前有72%的阿根廷人不滿意政府在經(jīng)濟(jì)事務(wù)上的表現(xiàn)。

????由于金融管制被許多人視為對個人自由的限制,成千上萬的阿根廷人在上周走上街頭,敲鑼打鼓地抗議物價(jià)上漲和犯罪行為猖獗。這是費(fèi)爾南德斯總統(tǒng)任職四年多以來遇到的最大挑戰(zhàn)。

????雖然總統(tǒng)試圖淡化此次示威的影響,當(dāng)?shù)胤治鋈耸繀s認(rèn)為這是她總統(tǒng)生涯的轉(zhuǎn)折時刻。

????A slew of luxury goods retailers are leaving Argentina in response to import barriers, currency controls and soaring inflation.

????American designer Ralph Lauren was the most recent departure when it announced last month that it was closing three of its stores in Buenos Aires, including its flagship in the upscale Recoleta district, as draconian measures on imports have all but left it unable to stock its shelves.

????Ermenegildo Zegna, Escada, and Calvin Klein Underwear had already closed or reduced operations sharply in response to the growing challenges to doing business in the country. Local media outlets reported French jewelry boutique Cartier is planning to follow suit next month.

????President Cristina Fernández late last year tightened controls on imports to protect a dwindling trade surplus. Her administration also restricted access to foreign currency to prevent growing ranks of Argentines from trading their pesos for U.S. dollars to protect their savings from one of the highest inflation rates in the world.

????Tourism, which has boomed in the past decade, has slowed down as Argentina became more expensive and many Europeans limited travel due to a tougher economic climate at home.

????The moves underscore the growing difficulties facing foreign companies in Argentina, where the government has resorted to protectionism to address challenges such as soaring internal prices, a reduced confidence in its currency and an eroding trade surplus.

????"It's a complicated scenario," says economist Miguel Kiguel, director of EconViews consultancy and a former Argentine finance secretary. "Companies can't bring the products they need to function normally. On top of that, tourism has dwindled as the country became more expensive."

????For the city of Buenos Aires, sometimes referred to as the "Paris of Latin America," losing blue-chip international brands is a blow to the city's international flair.

????"These stores are so elegant and glamorous," said shopper Cristina Beltrame, walking down the Alvear Avenue, the most Parisian of Argentine streets in the Recoleta neighborhood, last weekend. "It's sad to see them go."

????Ralph Lauren said in a statement that the closing was temporary but did not specify if and when it planned to reopen its stores.

????Argentina imposed controls last year after Central Bank currency reserves shrank by more than 10% as Argentines lined up in front of exchange houses to buy U.S. dollars. The country, which has been unable to tap international debt markets since its $95 billion debt default in 2001, needs the reserves to pay off debt.

????The government has all but banned international companies from remitting profits overseas in a bid to reduce the demand for international currency. Argentines are also prevented from buying foreign currencies, forcing many to ditch their international travel plans ahead of the summer season.

????The foreign currency controls and a growing sense of malaise, as the economy slows and inflation continues to erode purchasing power, have cut deeply into the popularity of President Fernandez. Local polling firm Management & Fit said 72% of Argentines currently disapprove of the way the government is managing the economy.

????In response to the financial controls, perceived by many as a restriction of their personal freedoms, hundreds of thousands of Argentines took to the streets last week banging pots and pans and chanting against price increases and growing crime, in the biggest challenge to Fernandez presidency in more than four years.

????While the President tried to play down the importance of the demonstration, local analysts view it as a watershed moment in her presidency.

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