????雅虎（Yahoo）周一宣布聘任瑪麗莎?梅耶爾為新一任掌門人，這對(duì)硅谷而言是一個(gè)強(qiáng)烈的信號(hào)。1999年，瑪麗莎于加入谷歌（Google），成為谷歌的第20名員工，當(dāng)時(shí)谷歌還只是一個(gè)初創(chuàng)公司，未來(lái)充滿了不確定性。從歷史來(lái)看，很少有女性能夠加入或創(chuàng)辦企業(yè)并獲得經(jīng)驗(yàn)，從而像瑪麗莎?梅耶爾以及Facebook 的謝莉爾?桑德伯格那樣肩負(fù)起責(zé)任重大的職位。但現(xiàn)在我們看到了一些積極信號(hào)。

????在美國(guó)，越來(lái)越多的科技初創(chuàng)公司由女性參與創(chuàng)辦或經(jīng)營(yíng)。包括西海岸的Silver Tail、One King's Lane、CloudFlare、Get Satisfaction和AllVoices。在東海岸也出現(xiàn)眾多女性領(lǐng)導(dǎo)的初創(chuàng)企業(yè)：Birchbox、Kollabora、iRobot、Chomp、Blip、Hunch等。

????女性企業(yè)家數(shù)量確實(shí)在上升，但基數(shù)卻是很小：盡管在科技領(lǐng)域女性占有三分之一的崗位，但是女性參與創(chuàng)辦的風(fēng)險(xiǎn)資本支持的企業(yè)數(shù)量卻不到10%。

????當(dāng)前環(huán)境對(duì)初次創(chuàng)業(yè)最有利。對(duì)初次創(chuàng)業(yè)的人員而言，資金密集度較低的行業(yè)是很好的選擇，如依托于云計(jì)算的數(shù)字媒體、商務(wù)應(yīng)用和在線商務(wù)解決方案。云計(jì)算可節(jié)省基礎(chǔ)設(shè)施和開發(fā)工具的前期支出，為廣大新興企業(yè)家（包括女性）創(chuàng)造機(jī)遇，使他們有表達(dá)觀點(diǎn)、展現(xiàn)活力的平臺(tái)。

????為了促進(jìn)女性在科技行業(yè)的發(fā)展，我們?cè)诖颂岢鰩醉?xiàng)具體的建議：

????風(fēng)險(xiǎn)投資公司聘用更多女性：女性企業(yè)家會(huì)尋找她們能夠獲得成功的投資環(huán)境。研究顯示擁有女性合伙人（甚至只有一位）的風(fēng)險(xiǎn)投資公司決定投資于女性創(chuàng)辦公司的可能性增加70%，因?yàn)槠髽I(yè)家們認(rèn)為這些公司正是她們想要開展業(yè)務(wù)的地方。同樣的，有眾多女性投資者的初期天使投資集團(tuán)接洽的女性領(lǐng)導(dǎo)的公司數(shù)量也高出30%。

????美國(guó)科技行業(yè)中三分之二活躍的風(fēng)險(xiǎn)投資公司中連一位女性合伙人都沒有，但是聘用了一位女性合伙人的風(fēng)險(xiǎn)投資公司很可能發(fā)現(xiàn)更廣泛的交易。聘用成功企業(yè)家作為合伙人是風(fēng)險(xiǎn)投資公司長(zhǎng)期以來(lái)的傳統(tǒng)。鑒于越來(lái)越多的女性企業(yè)家取得了成功，現(xiàn)在風(fēng)險(xiǎn)投資公司和天使投資集團(tuán)也應(yīng)該聘用這些女性領(lǐng)導(dǎo)人加入他們的行列?，F(xiàn)在女性在高科技風(fēng)險(xiǎn)投資公司合伙人中只占7%，在天使投資者中占15%，所以還有很大的增長(zhǎng)空間。

????聚焦由女性參與創(chuàng)立或運(yùn)營(yíng)的高增長(zhǎng)企業(yè)：榜樣的力量不可小覷。如果女性不認(rèn)為女企業(yè)家極具吸引力，她們就不會(huì)希望自己想成為那樣的人。讓女性們看到這樣的機(jī)遇，更多的女性就會(huì)決定成為企業(yè)家。在紐約、硅谷和其他地區(qū)有越來(lái)越多的女性創(chuàng)業(yè)者，商業(yè)記者們不妨多寫寫她們的故事。

????吸引具有廣泛背景的女性：技術(shù)公司招聘人才時(shí)可以擴(kuò)大搜索范圍，而不僅僅局限于具有傳統(tǒng)科技背景的人才。雖然學(xué)技術(shù)專業(yè)的女性人數(shù)不斷增長(zhǎng)，科技公司也可以在MBA學(xué)生、營(yíng)銷項(xiàng)目和其他領(lǐng)域中找到優(yōu)秀人才，這些領(lǐng)域?qū)θ缃竦目萍际澜缍酝瑯臃浅Ｖ匾?/p>

????創(chuàng)業(yè)孵化器通過(guò)吸引女性企業(yè)家獲得優(yōu)勢(shì)：初創(chuàng)企業(yè)非常具有吸引力。尤其是有家庭的女性需要一個(gè)環(huán)境并從中獲得支持，在成為企業(yè)家的過(guò)程中面對(duì)無(wú)法預(yù)測(cè)的挑戰(zhàn)。孵化器可以發(fā)展一種模式，鼓勵(lì)各種類型的人成為企業(yè)家，從而形成差異化的特色。

????打破神話：長(zhǎng)久以來(lái)存在一些錯(cuò)誤觀念：要成為科技行業(yè)企業(yè)家，必須在科學(xué)、技術(shù)、工程或數(shù)學(xué)專業(yè)（STEM）取得學(xué)位；投資于女性領(lǐng)導(dǎo)的公司風(fēng)險(xiǎn)更大；女性無(wú)法在照顧家庭的同時(shí)成為一名能帶來(lái)高增長(zhǎng)的企業(yè)家；女性只適合領(lǐng)導(dǎo)消費(fèi)類公司。我們有數(shù)據(jù)顯示，所有這些觀點(diǎn)都是錯(cuò)誤的，讓我們廣而告之吧。

????The announcement Monday that Yahoo (YHOO) selected Marissa Mayer as its new chief is a great signal for Silicon Valley. Marissa joined Google (GOOG) as its 20th employee back in 1999 when it was a fledgling company and had an uncertain future. Historically, few women joined or founded startups and gained the kind of experience that enabled Marissa Mayer and Sheryl Sandberg of Facebook (FB) to rise to their positions of responsibility. Yet, we are now seeing some positive signs.

????Across the US, we are seeing more and more tech startups co-founded or run by women. These include: Silver Tail, One King's Lane, CloudFlare, Get Satisfaction and AllVoices on the West Coast. On the East Coast there has also been an explosion of women-led startups: Birchbox, Kollabora, iRobot, Chomp, Blip, and Hunch just to name a few.

????While it is good to see this rise in the number of women entrepreneurs, it is off a small base: though women hold over one-third of the jobs in the tech space, less than 10% of venture-backed companies have women co-founders.

????The environment for first-time entrepreneurs has never been more favorable. Less capital-intensive sectors such as cloud computing-based digital media, business applications and online commerce solutions are natural points of entry for first-time entrepreneurs. Access to the cloud eliminates up-front expenditures for infrastructure and development tools, creating opportunity for a wide of range of new entrepreneurs, including women, to bring their ideas and dynamism to the table.

????Here are specific recommendations that we can implement to accelerate the pace of women in high-tech:

????Recruit more women into venture capital firms: Women entrepreneurs seek investment environments where they can succeed. Research shows that venture capital firms with even one female partner are 70% more likely to invest in a woman co-founded business, in part because the entrepreneurs recognize them as places where they want to take their business. Similarly, early stage angel investment groups with a significant number of women investors are shown to have 30% more women-led companies approaching them.

????Two thirds of active US venture firms in the tech sector do not have a single female partner, yet VCs who recruit one are likely to see a wider range of deals. Recruiting successful entrepreneurs as partners is a long tradition in venture capital. With the growing number of women entrepreneurs having successful outcomes, venture firms and angel groups now have the opportunity to recruit some of these leaders into their ranks. With women representing less than 7% of high tech VC partners and 15% of angel investors, we have plenty of opportunity for improvement.

????Spotlight high growth businesses co-founded or run by women: The impact of role models cannot be overestimated. If women don't "see it" as an attractive role, they won't want to "be it". Expose women to the opportunity, and more will make the decision to become entrepreneurs. The thriving communities of women founders in NY, Silicon Valley and other regions can serve as a source of stories for tech and business journalists.

????Attract women with a wide range of backgrounds: Tech companies can recruit great talent by widening their search beyond individuals with traditional tech backgrounds. While the number of women studying for technical degrees is on the rise, tech companies can also find great talent among MBA students, marketing programs and other fields which are so critical in today's tech world.

????Startup incubators can gain advantage by attracting women entrepreneurs: Startups are all-engrossing. Women with families, in particular, need an environment where they can find support as they meet the unpredictable challenges of entrepreneurship. Incubators can differentiate by developing formats that encourage all types of people to be entrepreneurs.

????Dispel the myths: There are long-held beliefs that simply aren't true: that you must have a STEM degree to be a tech entrepreneur; that investing in women-led companies is higher risk; that you can't have a family and be a high-growth entrepreneur at the same time; that women are only suited to consumer-oriented companies. We have the data that proves each of these wrong – let's share it widely.