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聯邦快遞CEO:中國引擎推動國際業務(節選)

聯邦快遞CEO:中國引擎推動國際業務(節選)

Brian Dumaine 2012-05-16
聯邦快遞CEO弗里德?史密斯:目前,聯邦快遞是中國境內外規模最大的國際航空速遞商。我們還在中國提供聯邦快遞品牌的國內包裹快遞服務。借助在中國的業務,我們將推動公司的國際貨運業務圍繞主要市場進行拓展。

您提出了一個新的發展領域:一項名為聯邦快遞TechConnect的新業務,為客戶提供iPad和Nook等電子設備的維修服務。這讓我很好奇,因為聽起來,它可不像是聯邦快遞的核心業務。

????首先,我們或許是世界上最大的電子設備維修商,因為從根本上來說,是聯邦快遞發明了便攜式包裹跟蹤設備。由于這種設備已經大量地植根于聯邦快遞的方方面面,因此,維修這些設備絕對是我們的強項。所以,我們會告訴眾多大客戶,如果有需要,我們可以為他們提供維修服務,完全是水到渠成的事。

維修業務蘊藏著多大的機遇?

????這一市場規模高達150億美元,并且客戶粘度很高。換句話說,我們擁有其他公司無法比擬的優勢。我們擁有零售網絡,聯邦快遞每天有成千上萬的工作人員造訪幾百萬個不同的地方,所以,如果客戶希望將電子設備寄送給我們進行維修,我們現有的運輸網絡就可以將設備運送到中央維修站。當然,我們沒必要設立500家效率低下的維修點。所以說,這是一個縫隙市場,但非常重要。當然,我也絕不會自大地認為,在未來五年,該業務的發展會超過運輸業務。

????譯者:阿龍/汪皓

I was surprised to learn about another new area of growth for you: a new service called FedEx TechConnect, where you will repair electronic items like the iPad and the Nook. It doesn't sound as if it's a core business to FedEx.

????First of all, we're probably one of the biggest repair shops for devices like that in the world for the very simple reason that FedEx (FDX) basically invented the handheld, package-tracking device. Because a lot of that equipment is built into our DNA, we became very good at repairing it. And it was just a natural progression to tell a lot of our big customers that if you want us to also repair these devices, we can do it for you.

How big an opportunity is it?

????It's a $15 billion market, and it's also a very sticky application. In other words, nobody has the assets that we do. We have the retail network. We have thousands of people that stop in millions of locations every day, so if you want to send your electronic device to us to be repaired, we've got the transportation networks to get it to a centralized repair shop. We don't have to have 500 of these less efficient repair shops. So it's a niche market, but it's an important niche -- although I don't think we're going to be here in five years talking about that business overwhelming the transportation business.

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