日系汽車反攻10大急先鋒
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日本汽車廠商不是雄心勃勃地說要征服美國汽車市場嗎？為何最近偃旗息鼓呢？最近很多人都在討論底特律三巨頭的復(fù)興【福特（Ford）分紅、克萊斯勒（Chrysler）浴火重生、通用（GM）挺進(jìn)小型車市場）】，但一度令人恐懼的日本三巨頭以及一些規(guī)模較小的日本品牌卻陷入了苦苦掙扎之中。日本廠商2011年先后遭到了日本地震、泰國洪水和日元強(qiáng)勢(shì)的打擊，豐田（Toyota）、本田（Honda）和日產(chǎn)（Nissan）2011年的損失都不小。媒體上有關(guān)他們的新聞都被擠到了不起眼的位置，而關(guān)于現(xiàn)代（Hyundai）、起亞（Kia）和德國汽車廠商的新聞卻屢屢搶占了頭條。 ????因此，對(duì)于這些一度勢(shì)不可擋的日本公司來說，2012年算是一條新的起跑線。曾幾何時(shí)，底特律三巨頭中有兩家因?yàn)檎屑懿蛔∪毡緩S商的圍攻而破產(chǎn)。日本廠商能否恢復(fù)這種勢(shì)頭？抑或在內(nèi)耗、天災(zāi)中繼續(xù)隕落？ ????以下10款日本車可能將成為決定它們成敗的關(guān)鍵。 |
????Whatever happened to Japan's plans to conquer the U.S. auto market? There's a lot of talk about the revival of the Detroit Three (Ford's dividend, Chrysler's new life, GM's small cars) but the once-feared Japanese Three and their smaller siblings are struggling. Hit by earthquakes at home and floods abroad, and punished by the strengthening of the Japanese yen, Toyota, Honda, and Nissan have been pummeled this year. News of their activities has been pushed to the back pages while Hyundai, Kia, and German automakers dominate the headlines. ????As a result, 2012 is shaping up as a benchmark year for these once-unstoppable companies. Will they be able to regain the momentum that once helped push two of the Detroit Three into bankruptcy? Or will they continue their slide as they fight each other -- and try to cope with forces that are out of their control? ????Here are 10 Japanese cars that will help separate the winners from the losers: |
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2012豐田凱美瑞 ????2012款凱美瑞（Camry）雖然經(jīng)過了重新設(shè)計(jì)，但在工藝上仍與老款并無二致。它自去年秋天發(fā)布以來，一直反響平平，到目前為止，大多數(shù)新凱美瑞的買主都是對(duì)豐田忠心不二的老主顧。豐田的目標(biāo)是在2012年賣出36萬輛凱美瑞，其中包括5萬輛混動(dòng)版。要實(shí)現(xiàn)這個(gè)目標(biāo)，看來豐田還要再加把勁才行。強(qiáng)勢(shì)日元對(duì)于美國市場來說不是個(gè)問題，因?yàn)樗忻绹袌錾箱N售的凱美瑞都是在美國當(dāng)?shù)厣a(chǎn)的。 |
2012 Toyota Camry
????The redesigned (though not reengineered) 2012 Camry is being showered with faint praise since its launch last fall, and so far it has been selling mostly to longtime Toyota customers. It will have to do better than that to reach its 2012 target of 360,000 cars, including 50,000 hybrids. The strong yen will be less of a problem -- all Camrys sold in the U.S. are made domestically. |
