幻光飛輪

????公司名稱：i-Star娛樂公司

????所在地：紐約大頸區

????價格：9.99美元

????適用年齡：8歲及以上

????喬爾?羅森茨韋格的兒子去年13歲了，正是行猶太成人禮的年紀，他想親手給兒子制作一個非常特別的禮物。這個禮物是一款新玩具，當然，這也沒什么好奇怪的。羅森茨韋格已經在玩具制造業干了20年了，他是i-Star娛樂公司的老板，公司有8名員工。在離兒子的成人禮只剩幾周的時候，他開始動手制作這個玩具的原型。

????把兩塊塑料粘在一起，再配上一些小燈，一根細繩，一個FyrFlyz就這樣誕生了。玩法也很簡單，只需要用手抓住細繩的兩端，然后讓這個玩具快速旋轉，直到繩子繃緊。每次旋轉，燈光都會顯示出不同的圖案。

????羅森茨韋格用手工制作了140個這樣的玩具，然后在成人禮上分發給了孩子們。“孩子們玩了起來，然后很快就上手了。”他說：“我馬上意識到，這個玩具有市場。”兩天后，羅森茨韋格就踏上了前往香港的飛機，尋找一家生產FyrFlyz的制造商。

????量產版的FyrFlyz從上個月開始在美國上市，在各大玩具店和藥店中均有售。它看起來和原版有點區別。它使用電池，有一個簡單的、滴漏狀的塑料外殼，兩端都裝有LED燈。羅森茨韋格稱：“在目前的經濟環境下，10美元的售價也很關鍵。”

????FyrFlyz已經登上了今年的熱門玩具排行榜，而且還獲得了三個著名的獎項，包括《游戲時間》（Time to Play）雜志評選的“2011年15個最想要的節日玩具”獎。

????羅森茨韋格并沒有被勝利沖昏頭腦，他已經開始著手擴展公司的產品線。他說，明年春天，FyrFlyz將推出三種不同顏色的版本，也許還會附帶音樂功能。

FyrFlyz

????Company: i-Star Entertainment

????Location: Great Neck, N.Y.

????Price: $9.99

????Age: 8 and up

????Joel Rosenzweig wanted to do something extra special for his son's Bar Mitzvah last year. The something special turned out to be a new toy, which isn't much of a surprise. Rosenzweig is a 20-year veteran of the toy industry and heads i-Star Entertainment, a toy maker with eight employees. With just a few weeks to go before the family event, he got cracking on a prototype.

????Taking two pieces of plastic tied together, tiny lights and string he created what would become FyrFlyz. The idea is to grab the ends of the string and spin the toy quickly until it becomes taut. The lights made different patterns with each spin.

????Rosenzweig handmade 140 and gave them out at the Bar Mitzvah. "The kids started playing with them and immediately knew how to use them," he said. "I knew I had something." Two days later, he was on a plane to Hong Kong to find a manufacturer to make FyrFlyz.

????FyrFlyz, which looks a little bit different than the prototype, launched last month in the United States in toy stores and drug stores nationwide. It's a simple, battery-operated hour glass-shaped plastic shell with LED lights on both ends. "The $10 price is also key in this economy," said Rosenzweig.

????FyrFlyz has already made it on to several hottest toys lists for 2011 and won three prestigious awards, included Time to Play's "Top 15 most-wanted holiday toys for 2011."

????Not resting on his laurels, Rosenzweig is already extending the line. Next spring, FyrFlyz will come in three different colors and maybe even include music, he said.