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汽車界超級巨星斷檔,豐田掌門人有望接棒

汽車界超級巨星斷檔,豐田掌門人有望接棒

Alex Taylor III 2011-09-02
當今汽車產業缺乏真正的領袖。事實果真如此嗎?

????這位豐田的首席執行官已經將危機拋在了身后,目前他正打算親自參與開發更具競爭力的新車型。豐田章男并不是個愛干涉管理的人,他不會去要求移除鉻件或增加后備箱的空間以便存放一整袋高爾夫球桿。作為一名獲得德國知名紐伯格林賽道的運營機構Nurburgring認證的試駕員,他經常開賽車,而且也經常當仁不讓地提出一些有關駕駛和操控純技術層面的建議。

????豐田章男對美國市場的興趣頗有個人色彩。他一直戴的是美國牌子的領帶,在波士頓百森商學院(Babson College)獲得了工商管理碩士學位,英語講得非常流利,但是在面對媒體時他仍會使用翻譯。

????以下是他最近的一些星聞:

????? 去年春天在拉斯維加斯舉行的豐田經銷商大會上發表了充滿激情和極富個人色彩的演講,掌聲久久不能平息。隨后,本月,在慶祝豐田美國肯塔基州喬治亞城(Georgetown, Ky.)工廠成立25周年之際,他就2012年新款凱美瑞(Camry)的發布發表了熱情洋溢的講話。

????? 登上了工業圣經《汽車新聞》(Automotive News)的頭版,該文贊揚了他在汽車制造和銷售權貴圈中的社交能力。

????? 在機場偶遇福特的首席執行官穆拉利,隨后雙方宣布了一個具有深遠影響的決定,即聯手為后驅車型開發混合動力技術。這一偶遇很快成為了汽車工業的佳話。

????? 他親力親為,促成了豐田對電動汽車制造商特斯拉(Tesla, TSLA)的注資。此外,跑車制造商阿斯頓馬丁破天荒地(Aston Martin)同意以豐田的IQ迷你車為藍本推出豪華微型車小天鵝(Cygnet)。

????未來幾個月,豐田將發布一系列新車型,誓要奪回世界最大汽車制造商的寶座。屆時,豐田章男的身影也會頻頻映入我們的眼簾。如果他能繼續這樣的勢頭,他完全有希望滿足汽車業的呼喚,成為這一行業未來10年的領軍人物。

????With those crises behind him, Toyota's CEO is finding time to take a hands-on role in developing edgier new models. Keep in mind that Akio Toyoda is no meddler from management, ordering the movement of a piece of chrome or the enlargement of the trunk to accommodate a bag of golf clubs. He's a test driver certified for Germany's famed Nurburgring, he regularly drives competitive vehicles, and he isn't shy about making highly technical suggestions about ride and handling.

????Toyoda has also taken more of a personal interest in the U.S. market. He has long had American ties, having earned an MBA at Boston's Babson College and speaking excellent English, although he still prefers to use an interpreter for meetings with the press.

????Here are just a few of his recent star turns:

????? An emotional and highly personal speech at Toyota's dealer meeting in Las Vegas last spring to sustained applause, followed up this month with an enthusiastic sendoff for the 2012 Camry at the 25th anniversary celebration of Toyota's Georgetown, Ky. plant.

????? A front-page story in industry bible Automotive News, which is praising his knack of developing personal ties with autodom's movers and shakers.

????? In an incident quickly enshrined in industry lore, a chance airport encounter with Ford's Mulally leading to the announcement of a potentially important collaboration on hybrid technology for rear-drive vehicles.

????? His personal diplomacy leading to an investment in electric car maker Tesla (TSLA) and an unusual deal with Aston Martin to rebadge Toyota's iQ minicar as the sport car maker's Cygnet.

????Expect to see more of Akio Toyoda in coming months as Toyota launches a fleet of new models and bids to regain its title as the world's largest automaker. If he so chooses, he's ideally positioned to provide the industry with some needed leadership for the next ten years.

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