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今夏美國車市紅黑榜

今夏美國車市紅黑榜

Alex Taylor III 2011-08-16
汽車經銷商清倉待新款,美韓制造力壓日系車。

????豐田凱美瑞

????黑榜之豐田凱美瑞

????2011年7月銷量:27,016臺

????與2010年7月相比:下跌23%

????凱美瑞(Camry)的銷量在7月出現大跳水,不過千萬不要上當:經過重新設計的新款凱美瑞將于今年秋天上市,豐田(Toyota)誓要保持凱美瑞在美國市場上的最暢銷車型的地位。要知道2012款凱美瑞在方方面面都超過了老款,而價格卻與老款持平,甚至更低。不過豐田仍然面臨一個重大的挑戰——如何降低凱美瑞車主的平均年齡。要知道凱美瑞車主的平均年齡都在60上下,到了這個歲數,讓他們在有生之年再次掏錢購車的希望可不大了。

????

????Loser: Toyota Camry

????July 2011 sales: 27,016

????Change from July 2010: -23%

????Camry took a dive in July, but don't be fooled: A redesigned model is on the way this fall, and Toyota is determined to retain Camry's status as the best-selling car in America. Knowing Toyota, the 2012 version will be better in every way than the outgoing model and cost the same or less. One big challenge: lowering the average age of Camry drivers. When they are 60 years old, it doesn't leave much time for repeat purchases.

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