今夏美國(guó)車(chē)市紅黑榜
????紅榜之現(xiàn)代索納塔 ????2011年7月銷(xiāo)量:20,884臺(tái) ????與2010年7月相比:增長(zhǎng)17% ????要說(shuō)7月份有什么東西拖了索納塔的后腿,那就是它的產(chǎn)量趕不上銷(xiāo)量。現(xiàn)代(Hyundai)自己有一套成功的法門(mén):消費(fèi)者先被現(xiàn)代的創(chuàng)新?tīng)I(yíng)銷(xiāo)所吸引,然后又癡迷于它時(shí)髦的造型,最后廠(chǎng)商臨門(mén)一腳,拋出誘人的建議零售價(jià),消費(fèi)者們便再也招架不住了。現(xiàn)代現(xiàn)在正如日中天,不過(guò)它也應(yīng)該保持警惕——不久之前,本田也曾風(fēng)光無(wú)限,但很快黯淡了下去。 |
????Winner: Hyundai Sonata ????July 2011 sales: 20,884 ????Change from July 2010: 17% ????Lack of production capacity was the only thing holding back the Sonata in July. It has a winning formula: Customers lured by the innovative marketing are captivated by the up-to-the-minute styling and then sold on the appealing MSRP. Hyundai is having its moment in the sun, but it should be wary -- not so long ago, Honda's star was shining just as brightly. |